Orkiv provides enterprises with a unique way to drive customer acquisition and retention through their automated social referral and incentive platform. The new social web can be used to maximize the impact of a brand. With the Orkiv platform brands are equipped to take advantage of the social web by offering their customers incentives for doing the things they normally do such as sharing about a brand or a particular offering via Facebook, Twitter, or other social channel. With their own in house solution enterprises can take advantage of the Orkiv tools to automate the marketing and referral process. Orkiv allows enterprises to engage with customers through multiple social channels by making incentives for customers to share, and offer them points for doing so or for direct referrals. Customers aggregate points and finally redeem them in the incentive store build using the Orkiv platform. Customers can then choose from a variety of perks offered by retailers. The real benefit for brands comes from the naturally occurring viral marking effect that comes when customers are doing the selling and referring for you. In the end the Orkiv platform can help any business build a naturally occurring viral marketing loop to engage, leverage and amplify brand awareness and social referral ROI.

CVS is an American retail pharmacy and health care company headquartered in Woonsocket, Rhode Island. The company began in 1964 with three partners who grew the venture from a parent company, Mark Steven, Inc., that helped retailers manage their health and beauty aid product lines. The business began as a chain of health and beauty aid stores, but within several years, pharmacies were added.