DITTO

Oakland, CA

DITTO is a company that sells software that aids eyewear companies sell their products online using virtual fitting. Originally DITTO was a retailer that sold designer prescription eyeglasses and sunglasses. The company used virtual fitting technology to let customers try on frames from a computer. The technology measures a user’s face by homing in on pupils, ears, cheekbones, ears and other facial landmarks, and then came back with images of dozens of different pairs of glasses that might be a good fit.