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WayBetter is a marketplace that connects leading health & wellness coaches with people who want to build positive habits. The WayBetter app couples behavioral science with gamification to help members accomplish their goals around fitness, nutrition, mindfulness, and someday even more. How are we different from other fitness & wellness apps? They focus on content. We focus on motivation. *New Challenges Weekly- With a new variety of challenges starting weekly from the best coaches, there’s always something new to get on track or stay on track. *Fun & Social- We make the work fun through gamification & a social feed with other members cheering you on daily. *Accountability- We keep members accountable by letting you bet on yourself. If you don’t get off the couch, your money goes to more committed players. WayBetter makes money through monthly members who get unlimited access to our weekly challenges. Influencer coaches earn money by bringing in new members and having existing members participate in their challenges. We’ll power growth as we expand the volume and variety of weekly challenges on the platform by 300% in 2021. Founded with our app DietBet and privately funded, we’ve helped over 1 million people develop healthy habits since 2013. We’ve partnered with over 300 influencer coaches who have collectively earned over $10 million. With the launch of our flagship WayBetter app in 2020, we’re on a mission to build the world’s first goal-sharing network.

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Between 20 - 50 employees



Headquarters Location

119 West 22nd Street, New York, NY 10022






Jamie Rosen


Jamie Rosen
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Funding Rounds


June 2018


December 2016


July 2014


April 2013


September 2011

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