MediaAlpha logo

MediaAlpha

MediaAlpha is the industry's first transparent, vertically integrated marketplace bringing Real-Time Bidding (''RTB'') to performance-based advertising. The innovative ad-tech platform is already home to the largest online insurance advertisers, offering them unparalleled targeting capabilities using structured search and big data, while helping sellers increase monetization with best-of-breed yield optimization algorithms. For advertisers, the MediaAlpha Exchange offers a robust, best-in-class RTB demand side platform (''DSP'') with rapidly growing access to inventory from leading insurance publishers. The platform enables advertisers to use the next-generation RTB to target and acquire the highest intent customers via data-driven, custom audience and bidding strategies for clicks, call, and leads. Publishers also benefit from the MediaAlpha Exchange's sophisticated demand management and yield optimization capabilities that drive competition for and maximize the yield from their insurance advertising inventory. The platform's world class analytics and reporting also gives publishers the tools to create traffic acquisition strategies and make more insightful real-time business decisions.

Visit Website

Founded

2010

Employees

Between 50 - 200 employees

Raised

$20,000,000

Headquarters Location

700 S Flower St suite 640, Los Angeles, CA 90017

Public

TRUE

Acquired

FALSE

CEO

Steve Yi
To discover, search, filter and sort thousands of companies and job listings please sign in.
View all the data

Funding Rounds

$20,000,000

June 2017

MediaAlpha Industries

You can find more tech companies and startups, with financial and hiring information by creating a free account.
Get Started