Guby is a network that has united portals in seven key Latin American countries, and has in short order become one the five most visited portals in Latin America. The Guby Network represents a ''second generation'' strategy of portals based on the concept that people prefer highly relevant content that is selected and organized by people from their own countries, who understand their wants and needs. Guby professionals have been working with the internet for over 5 years in many cases - which gives the Guby sites unparalleled depth of content as well as unparalleled relevance. The appeal of this approach is best demonstrated by Guby's high traffic levels - over 3.0 million unique users/month. The Guby portals offer the fastest and most efficient way to explore the internet from the vantage point of the country resident. This impressively large and loyal user base offers great opportunity for advertisers wishing to gain exposure to the large and growing Latin American online community.