Amp'd Mobile

Los Angeles, CA

Amp'd Mobile was a cellular phone service launched in the United States in late 2005, and in Canada in early 2007. The company was a Mobile Virtual Network Operator offering 3G voice and data services over the Verizon Wireless EV-DO network, including text and picture messaging, push-to-talk, and over-the-air downloadable applications and content (including Video on Demand) from its Amp'd Live service. Its primary non-venture capital investors were MTV Networks and Universal Music Group. The service targeted 18- to 35-year-olds, and was the first integrated mobile entertainment company for youth, young professionals and early adopters, similar to Helio.