15Five is the AI-powered performance management platform built for business impact. 15Five’s AI-powered all-in-one people management system is easy to use,
delivers effortless insights, and enables managers to lead with impact so that companies and their people can thrive. Within the flow of work, HR leaders are empowered with data-driven insights and recommendations while managers are transformed into change-makers, accelerating engagement, performance, and retention. 15Five combines generative AI, custom analytics, and human-centered principles within a complete platform, including 360° performance reviews, engagement surveys, goal tracking, manager coaching and training, and ongoing feedback tools like guided 1-on-1s and check-ins.
A career at 15Five is the chance to have high impact in a fast paced, remote startup environment that operates with focus, urgency, and accountability. Every role and every hire meaningfully impacts our trajectory.
We’re a high-performance, high-purpose team that gives you the chance to Build the Future of Work. We run on High Standards and High Support — holding a high bar for results, ownership, clarity, and disciplined execution, while investing in manager enablement, skill development, and whole-person care. We are committed to a No B.S. environment, meaning we anchor ourselves in truth, course-correct in real time, and expect people to lean into direct conversations. We are focused on ensuring every 15Fiver can Work in the Future and that starts with proactively using AI across all aspects of your role to increase leverage, speed, and impact.
If you're energized by a fast pace, high standards, and high accountability for yourself and others, you'll thrive here and we encourage you to apply.
The Staff Product Marketing Manager will define and own 15Five’s story as we move from established performance management messaging toward a future where AI makes HR and performance management processes more efficient. This person will build the narrative from the top down (company story, AI point of view, problems we solve, and proof) and connect our AI products into one clear portfolio story. Partnering closely with marketing, Sales, Product, and Customer experience.
They will test messaging with buyers, carry it through to the website, demand programs, sales narratives, and launches, and show that it works through new-logo pipeline, win rate, and customer adoption and retention.
KEY OUTCOMES
Outcome 1: Define, test, and secure approval of 15Five’s company story
Within the first 90 days, review the interim website messaging against buyer research and recommend what to keep or change
Deliver a top-down company narrative (company story, AI point of view, problems we solve, proof) approved by the CEO
Establish 15Five’s voice and tone direction
Outcome 2: Connect our AI products into one portfolio story
Build a portfolio framework that maps each AI product to the performance management and people management problems it solves, approved by the executive sponsor
Maintain one approved product narrative that Product, Sales, and Marketing all work from
Ensure every published product claim has passed accuracy review
Place each new AI product into the portfolio story as it reaches market
Outcome 3: Turn messaging into new-logo demand and customer adoption
Test core messaging with buyers before broad rollout, and use the results to guide internal decision making
Supply the narrative and content for product launches and the related enablement
Deliver win/loss and competitive insights, battle cards, and objection handling, including price and objections
Establish baselines and report on messaging resonance using pipeline, win rate, and adoption at each scheduled positioning review
Outcome 4: Set customer proof standards and inform pricing and packaging
Set customer story criteria and the interview guide in partnership with content marketing and the marketing team.
Provide market, buyer, and competitive input to pricing and packaging decisions
COMPETENCIES
Strategic Narrative & Positioning
Repositions an established brand without alienating current customers. Builds the story from the company level down before working on product-level messaging, and frames AI around the problems it solves for HR leaders and managers, never AI for its own sake.
Customer & Buyer Obsession
Is obsessed with the unmet needs in performance management and people management. Grounds messaging in what buyers and customers actually experience.
Evidence-Based Judgment
Settles disagreements with buyer message testing, win/loss interviews, and call evidence. Does not treat internal opinion (including executive opinion) or AI-generated output as buyer evidence, and does not let research delay timely recommendations.
Executive Influence
Leads the writing on a story many senior leaders have opinions about. Pulls the useful part out of conflicting views, presents a clear recommendation, and holds it under pressure without becoming defensive. Knows when to escalate and when to keep negotiating.
AI & Technical Translation
Understands AI well enough to translate capabilities accurately without overselling. Builds credibility with the CTO and Director of Product, cuts product detail without losing accuracy, and separates accuracy feedback from preferences about framing.
Writing, Voice & Tone
Exceptional writer with a strong sense of voice and tone. Sets the standard that others apply across web, campaigns, sales materials, and customer stories.
Cross-Functional Partnership & Execution
Carries strategy through to execution with demand generation, content, design, and Enablement. Earns sellers’ trust by joining real deals and turns Sales’ instincts into testable hypotheses. Builds on work in progress rather than starting over.
Prioritization & AI-Enabled Productivity
Assesses trade-offs and agrees on priorities before taking on new work. Uses AI to build frameworks and run research, competitive analysis, and buyer analysis quickly.
DESIRED EXPERIENCE
10–12+ years in B2B SaaS product marketing, including at least one company-level repositioning
Track record making AI or technically complex products clear and credible to business buyers; HR tech experience is a strong plus
Experience bringing conflicting senior stakeholders to alignment using evidence
Hands-on buyer research, message testing, win/loss, and competitive analysis
Portfolio or solution messaging across multiple products
A writing portfolio that shows a strong command of voice and tone
Confident without ego; comfortable building on work already in progress
SCHEDULE/WORK LOCATION
This is a full-time, salaried exempt position.
The typical work week will be Monday through Friday, between the hours of 8:00 am and 5:00 pm (flexible), working an expected 40+ hours/week. Ability to accommodate early-morning or after-hours meetings at least 4 days a week is a must due to collaboration across various time zones.
