Specialist, Paid Search - Centerfield
View Company Profile- Job Title
- Specialist, Paid Search
- Job Location
- Los Angeles, CA
- Job Description
- Hi, We're Centerfield.Supercharged customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B brands. Centerfield’s digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and is proud to be recognized by Built in LA as a Best Place to Work in Los Angeles.If you are currently an active Centerfield employee, please visit our internal jobs board to submit your application.Important Notice to Job Seekers: Employment Scams AlertAt Centerfield, all official communication regarding job opportunities will come exclusively from an @centerfield.com email address. We do not conduct interviews via email or chat platforms, and we will never ask for personal or financial information like your social security number or banking details.If you suspect you’ve been contacted by a scammer, mark the message as "phishing" or "spam" and do not respond or share any personal details.The Opportunity...Centerfield is looking for a talented Paid Search Specialist to join our team! This person will work closely with our talented Media Buying team to learn best practices in managing Pay-Per-Click (PPC) campaigns. You will handle the operations involved with launching and maintaining PPC campaigns including ad scheduling, tracking, and optimization.How You'll Contribute...
- Paid Search Specialists help support Centerfield’s Media Buyers on pre & post campaign related tasks
- You will be responsible for coordinating traffic, helping monitor the delivery of advertising campaigns, and support the department with campaign maintenance
- Help identify and resolve issues that negatively impact campaigns
- Bid management, account architecture, and day-to-day monitoring of campaign performance
- Conduct keyword research for optimization — add new keywords or eliminate underperforming keywords
- Run weekly and daily performance reports and work with media buyers to produce campaign recap and verification reports for clients as needed
- Excellent organizational skills and the ability to juggle multiple responsibilities at once
- Assist with any additional duties required to enable ad revenue growth, ensure efficient ad delivery, and organize campaign assets to help expedite efficient trafficking
- Extract campaign data & generate reports that summarize campaign performance
- Create and interpret performance reports to provide actionable insights
- Help execute PPC campaigns; account setup, uploading keywords, ad creatives and ad extensions, strategy and tactical development, and organization
What We're Looking For...- Bachelor's Degree
- 1-2+ years of prior experience creating, managing, and optimizing Paid Search campaigns
- Advanced Excel skills – ability to complete VLOOKUPs and Pivot Tables
- Experience working with Google AdWords and AdWords Editor (Bing Ads, Yahoo!, Bing, etc.)
- Basic understanding of marketing KPIs + search matrices such as CPC, CTR, CPA, and conversion rates
- Passion for digital media and the ability to thrive in a fast paced, entrepreneurial environment
- Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing
- Excellent organizational skills and the ability to juggle multiple responsibilities at once
- An independent worker with strong time management and organization skills
Bonus Points:- Experience using Tableau
Life at Centerfield...- This is a hybrid position, and employees are expected to come into our Playa Vista, CA office every Tuesday, Wednesday & Thursday
- Competitive salary + semi-annual bonus
- Unlimited PTO – take a break when you need it!
- Industry-leading medical, dental, and vision plans + generous parental leave
- 401(k) company match plan – fully vested on day 1
- Outside patio overlooking Playa Vista + cabanas, firepits & working grills
- Monthly happy hours, catered lunches + daily food trucks
- Award-winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)
- Fully stocked kitchens with snacks & drinks
- Breakroom supplied with games, couches, workout equipment + weekly in-office exercise classes hosted by professional instructors (yoga, kickboxing & circuit training)
- Free onsite gym + locker rooms
- Paid charity and volunteer days (local mentor programs, adopt a pet, beach cleanup, etc.)
- Monthly team outings (ball games, casino night, hikes, etc.)
- Career growth – we enjoy promoting from within!
#LI-Hybrid#LI-AA1
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Centerfield Company Size
Between 200 - 2,000 employees
Centerfield Founded Year
2011
Centerfield Total Amount Raised
$292,000,000
Centerfield Funding Rounds
View funding detailsDebt Financing
$136,000,000 USD
Private Equity
$156,000,000 USD