Social Lead - Flo Health

We’re looking for a results-driven, creative, and systems-oriented Social Lead to redefine how Flo shows up across social platforms. This isn’t a “post-and-pray” social role — it’s a leadership position for someone who understands that organic reach and performance impact go hand in hand.

You’ll report directly to the Head of Brand and lead Flo’s multi-platform presence across TikTok, Instagram, YouTube, and emerging channels — ensuring that every piece of content builds cultural relevance, drives measurable outcomes, and reflects Flo’s mission in women’s health.

The right person will have agency or cross-disciplinary creative experience, know how to build scalable content systems, and be fluent in using AI tools to accelerate production. You’ll be both strategic and hands-on — shaping the roadmap, managing contributors, and ensuring Flo’s voice leads the conversation on women’s health globally.

Role Responsibilities

• Own and evolve Flo’s global social strategy with clear performance, engagement, and growth metrics tied to business outcomes.
• Build scalable systems — content workflows, briefs, asset libraries, and AI-supported processes that allow consistent, high-volume creative delivery without sacrificing quality.
• Lead and mentor a growing social team (managers, freelancers, agencies) to execute platform-specific strategies with creative precision and measurable impact.
• Bridge brand and performance: ensure organic social feeds the full funnel — from awareness to consideration and install intent.
• Experiment boldly — test new formats, storytelling angles, and technologies to push the boundaries of what women’s health communication can look like.
• Collaborate cross-functionally with Growth, UA, Medical, and Product teams to ensure social plays an active role in acquisition, education, and community building.
• Analyze and optimize — transform insights into clear learnings, scale what performs, and retire what doesn’t.
• Champion creators and partnerships — work with agencies, influencers, and partners who align with Flo’s tone, values, and measurable goals.

Role Profile 

Professional Knowledge & Experience

• Proven experience managing large-scale, multi-platform social ecosystems with both creative and performance goals.
• Background in creative or content agency environments preferred — comfortable working with briefs, client expectations, and data.
• Strong understanding of content scalability — from UGC systems to AI-enabled workflows.
• Analytical mindset with experience connecting organic metrics (engagement, reach, watch-throughs) to business KPIs (installs, retention, revenue).
• Deep curiosity and passion for women’s health, empowerment, and education.
• Hands-on knowledge of AI and automation tools that improve creative and operational efficiency.
• Leadership style that combines creativity, structure, and empathy — able to motivate diverse contributors toward shared goals.
  
  

Business Impact

• Drives measurable results through organic content - contributing to user acquisition, engagement, and long-term brand equity.
• Plays a key role in major marketing initiatives and launches, ensuring social is baked into campaign planning from the start.
• Brings the voice of the community into strategic discussions - translating cultural signals into actionable content direction.
• Connects team performance with wider business goals, continuously optimizing for both creative resonance and business impact.

#LI-Hybrid

LI-VT2