SECTION I · THE BRIEF
Brief #72092Updated 22 AUG 2026IRVINEAshby
Employbl Company Profile

Senior Product Manager — Marketplace Growth & Liquidity

We’re building an AI-first C2B marketplace that enables dealerships to source consumer-owned used cars at scale. Sellers list their cars on our weekly auctions and receive high offers due to dealer competitions. Dealers…

Location
Irvine
Company size
10–50
Posted
Today
Via
Ashby
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Senior Product Manager — Marketplace Growth & Liquidity · Bidbus

View company profile
Job title
Senior Product Manager — Marketplace Growth & Liquidity
Job location
Irvine
Job description

Location: Irvine, CA (Onsite)

Employment Type: Full-time

Compensation: $175,000–$215,000 base salary + equity + benefits

About Bidbus

Bidbus is building the future of how consumers sell cars.

Our real-time marketplace enables licensed dealerships to compete for vehicles directly from individual sellers, creating a faster, more transparent and more efficient automotive marketplace.

We recently raised a $15M Series A backed by leading Silicon Valley investors. Over the past year, our business grew 7x through California operations alone, reaching approximately $300M in annualized GMV, and we are now accelerating expansion across multiple U.S. markets.

About the Role

We are hiring a Senior Product Manager to lead Marketplace Growth & Liquidity.

You will own the products and marketplace systems that increase dealer participation, improve supply-and-demand matching and drive transaction density across Bidbus.

This is not a traditional feature-delivery role. You will be expected to improve the current marketplace while also identifying and launching bold, high-impact product bets that can fundamentally change how dealers discover, evaluate and purchase inventory.

You will work directly with the founders and help build the marketplace operating system that enables Bidbus to scale nationally.

What You’ll Own

  • Own the marketplace growth and liquidity strategy, roadmap and core KPIs.

  • Increase dealer onboarding, activation, engagement, retention and purchase frequency.

  • Help dealers progress from registration to first purchase, repeat purchase and high-volume participation.

  • Improve bids per vehicle, sell-through rate, auction participation and transaction density.

  • Build products that improve vehicle-to-dealer matching, ranking, recommendations and notifications.

  • Identify and solve supply-and-demand imbalances across markets, vehicle categories and dealer segments.

  • Improve dealer discovery, evaluation and bidding workflows.

  • Reduce marketplace dependency on a small number of large buyers.

  • Build scalable liquidity systems and playbooks that can be repeated across new markets.

  • Partner closely with Dealer Operations, Design, Engineering and Market Expansion teams.

  • Use marketplace data, cohort analysis and experimentation to improve buyer behavior and marketplace health.

  • Lead breakthrough “big bet” initiatives—not just incremental marketplace optimization—that can unlock new levels of liquidity, participation and transaction volume.

  • Define the long-term product vision and success metrics for Marketplace Growth & Liquidity.

Minimum Qualifications

  • 5+ years of Product Management experience.

  • Required: Experience building or scaling a two-sided marketplace.

  • Strong understanding of marketplace liquidity, supply-and-demand dynamics and network effects.

  • Experience owning marketplace, growth or transaction metrics.

  • Experience taking products from strategy and discovery through launch and iteration.

  • Strong analytical skills and comfort working with marketplace, cohort and behavioral data.

  • Strong product judgment and systems thinking.

  • High ownership and the ability to operate effectively in a fast-moving startup environment.

  • Excellent communication and cross-functional leadership skills.

Preferred Qualifications

  • Experience building marketplace matching, ranking, recommendation, pricing or notification systems.

  • Experience with dealer, B2B, B2B2C or transaction-platform products.

  • Automotive, logistics, commerce, mobility or auction marketplace experience.

  • Experience launching products from 0→1 and scaling them across multiple markets.

  • Previous startup or high-growth company experience.

Why Bidbus

  • Own one of the company’s most strategically important product areas.

  • Work directly with the founders on company and marketplace strategy.

  • Build the systems behind Bidbus’s national expansion.

  • Launch ambitious 0→1 product bets with direct business impact.

  • Competitive compensation, meaningful equity and benefits.

  • Help shape one of the fastest-growing automotive marketplaces in the U.S.

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Bidbus headquarters

Irvine, CA

Company size

1050 employees

Founded

2022

Total raised

$18,300,000

View company profile ↗

Funding rounds

  • Series A$15M
  • Seed$3.3M