Senior Manager of Outreach and Marketing - Marigold Health

Job Title: Senior Manager of Outreach and Marketing
Job Location: Boston, MA
Job Listing URL: https://jobs.lever.co/marigoldhealth/8032d50a-abed-4609-9812-f74c38815152
Job Description: Marigold Health is seeking a passionate and strategic Senior Manager of Outreach & Marketing to lead key initiatives that drive community engagement, support outreach and marketing efforts, and build strong regional partnerships. This role plays a vital part in aligning local outreach and marketing strategies with our mission to support individuals with substance use and mental health challenges through peer-based recovery support.

The Senior Manager will oversee and guide Outreach Specialists and Regional Outreach Managers across Massachusetts and Delaware. You will work closely with the Director of Outreach & Marketing and collaborate with cross-functional teams—including business development, operations, and clinical operations—to enhance our enrollment pipeline and ensure members stay engaged long after joining the program.

This is a role for someone who thrives in leading high-impact teams across multiple regions, understands the power of community-driven engagement, and has a sharp eye for data-informed strategy and execution.
Responsibilities
Team Leadership & Regional Coordination
Supervise and support Outreach Specialists and Regional Outreach Managers across MA and DE
Provide coaching and development opportunities to regional teams to enhance local strategy execution and team performance.
Align outreach strategies with territory-specific client and community needs.
Outreach & Enrollment Strategy
Lead implementation of outreach initiatives that meet enrollment targets and reflect Marigold’s mission.
Explore and pilot new tactics or channels to boost enrollments through existing partner sites.
Support team in organizing community events and engagement programs to strengthen partner relationships and drive outreach.
Marketing Execution & Brand Alignment
Execute corporate and regional marketing campaigns in partnership with internal teams and external vendors.
Ensure messaging and outreach materials reflect brand values and support program goals.
Use campaign performance data to iterate on content, targeting, and tactics.
Partnership & Cross-Functional Collaboration
Coordinate with the Business Development team to align outreach activities with partner goals and expectations.
Maintain strong relationships with key stakeholders at client sites to support engagement targets.
Represent member and community feedback in internal strategy conversations.
Onboarding & Engagement Optimization
Partner with operations and clinical operations to refine the member onboarding journey.
Analyze post-enrollment engagement data and work with peers to address barriers to member retention.
Recommend strategies to increase member activation and long-term program participation.
Performance Monitoring & Budget Oversight
Track and report on outreach and marketing KPIs, including enrollment conversion, engagement, and retention.
Assist in managing budgets and resource allocation for regional marketing and outreach efforts.
Ensure outreach activities comply with privacy and regulatory standards.
Requirements
Experience as a Certified Peer or in the Peers recovery space, peer certification is a big plus
Bachelor’s degree in marketing, communications, public health, social work, or a related field—or equivalent experience.
At least 5 years of experience in community outreach, marketing, or a related function; experience in behavioral health or recovery services is a plus.
Demonstrated success managing cross-regional teams with a focus on mentorship and accountability.
Comfortable traveling ~50% of the time across MA & DE.
Experience collaborating across departments and with external partners to align strategies and goals.
Strong written and verbal communication skills, including public speaking and content development.
Skilled in data analysis and using performance metrics to inform strategy.
Schedule, Reporting & Benefits
Full-time, salaried exempt position
Reports to: Director of Operations
Hybrid role with up to 50% travel
Equity in the company
20 days PTO + 9 sick days
8 paid holidays + 2 floating holidays
65% company-paid health insurance for dependents
Healthcare & dependent care FSAs
401(k) access
$250 quarterly wellness stipend