Job Description

🐼 Who we are

Alan envisions a world where anyone holds the power to actively influence their physical and mental health. We strive every day for a healthier humanity, starting with healthier people and healthier businesses.

Alan simplifies access to care, and empowers everyone to be healthier, physically and mentally, thanks to preventive care, health and insurance all in one experience. From prevention to extra-fast reimbursement of health care, and overcome together, as easily as possible, health related issues. We go the extra-mile for our members, becoming a resource for them, and obsessively creating solutions to help them in their day-to-day obstacles with a caring, tailored, personalized approach. They are never alone with Alan.

We partner with 25,000 companies, with 500K members, and cumulate €350m+ and growing ARR. We operate in France 🇫🇷, Spain 🇪🇸 and Belgium 🇧🇪. The team is 580+ people, all over Europe.

🤘 How we do it ?

People joining Alan are always surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:

- Members first. We put our members first, our team second, our shareholders third.

- Radical Transparency. We make all choices in writing and adopt a direct and honest style of communication.

- Personal & Team Growth. We are self-improving whilst helping others grow. We’re no ego-doers and we all edit the company.

- Distributed Ownership. We trust our colleagues to make the right choices. We are not afraid to fail fast individually to learn collectively in the long run.

- Fearless ambition. We shoot for the moon and work backwards. We focus on solving complex problems with simple principles far from ready made ideas. We embrace AI to increase our productivity and be at the forefront of technological changes.

⭐️ The Challenge

As a B2B Content & Event Lead, your role will be to create, propose and lead B2B content plans until their execution, based on Brand yearly plans and strategies, ultimately contributing to increase our revenue growth and our branded traffic.

Your field of actions will encompass online and offline marketing initiatives: webinars, articles, videos, product launches, events, thought leadership initiatives. You will monitor their impact and ROI, so as to iterate on, and inform your plans.

As the owner of the B2B content & event topic, your day-to-day will include:

- Planning strategically your calendar and campaigns, hands in hands with Brand, Sales, Acquisition, Product and various stakeholders.

- Framing these campaigns and their content, defining the angle, the narrative, the business objectives, the timeline, the produced assets and their production setup.

- Acting as the main owner of your plan, from the brief to its delivery, managing budgets, internal contributors, content and design freelancers, medical, HR and external SMEs (subject matter experts)

- Owning the Healthy Business initiative, creating inspiring content while fostering C-Level relationships with Alan and laying the foundations of a community.

- Orienting your plan choices on KPIs and personas, thanks to regular report on your campaigns, and deep understanding of our business and audiences

- Editing Alan's identity by shaping its tone of voice, and guidelines to be used by all Alaners.

🎯 Who we're looking for

Your personality

- Enthusiastic about impacting health of millions of people

- Team player, reliable and able to work easily with various types of roles: Sales, Data, Product, Design, People, …

- Creative, and able to think outside the box & suggest innovative content solutions

- While being strongly rigorous and logical about content’s architecture, marketing funnel and messaging

- Collaborative, able to act as a thinking partner to all crews

- Hands-on, ability to be autonomous to create content

- Challenger about past decisions that have been made at Alan

Your knowhow

- B2B Sales & Marketing strong knowledge

Deeply knowledgeable about B2B sales funnel, and able to immediately offer a content / event response to each stage to Revenue teams.

- Thought leadership deep knowledge

Ability to seize and craft relevant, sometimes avant-garde angles for thought leadership revolving around Alan’s editorial pillars.

- Content creation know-how

Proven track record in producing multiple webinars, white papers, blog articles, social media static posts & ads, podcasts, written and video testimonials, motion design videos, PR, landing pages, newsletters and infographics.

- B2B Event deep knowledge

Proven track record in medium-sized (50-200 people) event production, buildup, logistics and post-event content production.

- Distribution strong experience

Strong experience in content distribution over various key B2B channels: LinkedIn, X (Twitter), emailing, specialised media, and print.

- Generative AI knowledge

Able to integrate Generative AI into all the content & event production steps, so as to smartly reduce budget while ensuring high quality of execution.

- Content project management

Able to quickly plan, organise, follow-up and deliver simultaneous content projects of various natures over the span of several weeks, as much on the production level as on the distribution level.

- Reporting tool experience

Experience in quantitative data analysis, knowing how to define the right KPIs to measure success.

- Copywriting excellence

Although this role is not a copywriter role, the ability to know how to turn complex concepts into thoughtful & impactful communication for internal & B2B audiences is critical.

Language(s)

- French native speaker, with a above standard level in written French (perfect syntax)

- Perfectly fluent in English, for internal communication purposes (all in English)

👩‍🎨 Types of profiles

- Marketing background

- Experience in scale-up is a plus

- At least 9-10 years of content management experience

Senior B2B Content & Event - Alan

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