About SugarAI
SugarAI is redefining CRM for the age of AI.
We’re delivering on the original promise of CRM—turning fragmented customer and revenue signals into clear, prioritized action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next.
More than two decades after our founding, we’re entering a new chapter with clarity and momentum—building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We’re focused on solving complex, real-world challenges where relationships, context, and precision make all the difference.
Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done.
If you’re excited to help shape what’s next in AI-driven CRM—and build technology that drives real outcomes—we’d love to meet you.
Impact you will make in the role:
Account Ownership & Growth
Own strategic accounts end-to-end.
Build and execute value pyramids, value maps, account plan and opportunity plans aligned to customer outcomes
Consultative Selling & Value Creation
Lead discovery workshops and shape demand beyond RFPs
Position ROI-led, platform-based value propositions.
Deal Execution
Drive complex deals from SRL → Finance Closed
Navigate commercial negotiations while protecting margin.
Internal and External Orchestration
Align across BDRs, SCs, CSMs, Product, Marketing and Professional Services
Ensure a coordinated GTM approach with SoftwareOne, AWS, and Epicor.
Partner-Led Growth
Own relationships with strategic SI and referral partners (both Epicor and Sugar)
Drive co-innovation and joint deal execution from SRL →Finance Closed
Enablement & Adoption
Support SCs with Value Maps for demo readiness and POCs/ Art of Possible.
Drive adoption via Sugar University / Sugar Club.
Market & Competitive Positioning
Stay ahead of CRM/CX, ERP, and AI trends
Craft differentiated plays against Salesforce, HubSpot and D365.
What you will bring:
Deep Enterprise Selling Experience
12+ years quota-carrying B2B tech sales (SaaS/enterprise apps)
Strong exposure to CRM/CX, ERP, HCM ecosystems
Industry & Domain Expertise
Focus on Aged Care, Manufacturing, Wholesale & Distribution
Familiarity with ERP (End to End Procure to Pay and Order to Cash cycles) and HCM/Workforce Management (Core HR, Talent, Rostering and Payroll)
CRM/CX Thought Leadership
Ability to map end-to-end customer (CRM/CX) journeys
Lead transformation roadmaps and SugarAI - Art of Possible conversations, not just tool, product or services sales
Expertise across Sales, Service, Contact Centre, Marketing automation, Agentic AI, ISV Solutions.
Platform & Competitive Knowledge
Strong understanding of:
CRM Landscape: Salesforce, Dynamics 365, HubSpot.
ERP landscape: Epicor, SAP, Infor, Sage, Pronto, Microsoft.
New Business & Pipeline Discipline
Proven ability to build net-new pipeline
Drive consistent, linear growth across ANZ corporate segment accounts
Partner Ecosystem Leadership
Build and leverage consulting & SI partnerships
Co-create joint GTM strategies and solutions
