Sales & Marketing Cloud Administrator - Lakefield Veterinary Group

Work Location: Hybrid Model / Kent, WA Office (3 days a week - Relocation required) 

The Salesforce Marketing & Sales Cloud Administrator is the system owner responsible for the administration, configuration, optimization, and ongoing support of the company’s Salesforce ecosystem. 

This role plays a critical part in scaling marketing and communication efforts by owning Salesforce Administration across Sales and Marketing Cloud for Marketing, M&A, and Recruiting teams including but not limited to overseeing vendor partners, user management, platform utilization and support, governance, reporting, campaign execution and marketing automation, hands-on development of email campaigns and automated customer journeys within Marketing Cloud. 

Supporting a multi-location network of 85+ brands, this role ensures systems are reliable, scalable, compliant, and aligned with business goals including lead generation, conversion, retention, and customer experience. 

This position partners closely with Marketing, Operations, IT, Analytics, Recruiting, and M&A teams to translate business needs into scalable technical solutions. 

Key Responsibilities 

Salesforce Platform Ownership & Administration 

• Serve as the primary administrator for Sales Cloud and Marketing Cloud 

• Configure and maintain system settings, permissions, user roles, and security controls 

• Manage user onboarding, training, and ongoing support 

• Ensure system performance, stability, and scalability 

• Support system implementation plus ongoing system enhancements and post-implementation optimization 

Campaign Execution, Email Marketing & Journey Automation  

• Own the end-to-end development and deployment of marketing campaigns within Marketing Cloud 

• Assist with building, QA, and launch email marketing campaigns including segmentation, dynamic content, and personalization 

• Train and support Digital Marketing Team and Field Marketers with email marketing campaign launches including segmentation, dynamic content, and personalization 

• Design, build, and optimize automated customer journeys in Journey Builder, including: 

• Trigger-based and behavioral journeys 

• Lifecycle marketing (onboarding, retention, re-engagement) 

• Lead nurture programs 

• Implement audience segmentation and targeting strategies using data extensions and CRM data 

• Optimize campaigns through A/B testing, performance analysis, and continuous iteration (subject lines, content, timing, targeting) 

• Ensure campaigns are delivered accurately, on time, and aligned with business objectives 

Data Management, Integrations & Governance 

• Maintain data quality, structure, and hygiene across platforms 

• Manage data imports, synchronization, deduplication, and segmentation 

• Ensure accurate data mapping between Sales Cloud, Marketing Cloud, and integrated systems 

• Manage integrations with third-party tools and internal platforms 

• Establish and maintain data governance standards and documentation 

Reporting, Analytics & Optimization 

• Build and maintain dashboards and reports to track: 

• Campaign performance and engagement 

• Lead flow and pipeline contribution 

• Conversion and attribution insights 

• Translate data into actionable insights for marketing and leadership teams 

• Identify opportunities to improve campaign effectiveness, personalization, and automation 

Compliance, Privacy & Best Practices 

• Ensure compliance with email marketing regulations (CAN-SPAM, GDPR where applicable) 

• Manage consent, preference centers, suppression lists, and unsubscribe processes 

• Monitor email deliverability, sender reputation, and engagement health 

• Stay current on Salesforce releases and marketing automation best practices 

Cross-Functional Collaboration & Support 

• Act as a liaison between Marketing, Sales, Operations, IT, and external vendors 

• Troubleshoot system issues and perform root cause analysis 

• Support vendor coordination, integrations, and platform enhancements 

• Document processes, workflows, and system configurations 

Qualifications & Experience 

Required 

• Bachelor’s degree in Marketing, Business, Information Systems, or related field (or equivalent experience) 

• 3+ years of hands-on experience administering Salesforce Sales Cloud and/or Marketing Cloud 

• Proven experience building and deploying email campaigns and automated journeys 

• Strong experience with Journey Builder, Email Studio, and Automation Studio (or comparable tools) 

• Experience with audience segmentation, personalization, and lifecycle marketing 

• Strong understanding of CRM data structures, lead management, and marketing automation 

• Experience supporting cross-functional stakeholders 

Preferred 

• Salesforce certifications (e.g., Salesforce Administrator, Marketing Cloud Administrator, Email Specialist) 

• Experience in multi-location or high-volume campaign environments 

• Familiarity with APIs, integrations, and data synchronization 

• Experience with attribution tools, call tracking, or CDPs 

Skills & Competencies 

• Strong technical aptitude with the ability to translate business needs into system solutions 

• Highly detail-oriented with a focus on data accuracy and campaign precision 

• Analytical mindset with comfort interpreting performance data 

• Strong communication skills across technical and non-technical teams 

• Proactive problem solver with strong troubleshooting ability 

• Ability to manage multiple priorities in a fast-paced environment 

• Ownership mentality with a focus on scalability and continuous improvement 

Benefits:  

• 401(k) + matching  

• Health insurance   

• Dental insurance  

• Vision insurance  

• Flexible spending account or Health savings account  

• Life insurance  

• Paid time off  

• Employee Assistance Program (EAP)  

• Employee veterinary care discount  

• Flexible Hybrid work schedule  

• Professional development assistance  

• Retirement plan  

• Bring your dog to work (must be up-to-date on vaccinations and on leash) 

• Veterinary medical benefits for pets at hospitals in the Lakefield family. 

• Office Monthly/Quarterly Lunch and Happy Hour events 

Schedule:  

• 40 hr work week   

• Monday to Friday   

ABOUT LAKEFIELD VETERINARY GROUP 

We believe exceptional veterinary care starts with exceptional people.  

We partner with hospitals across the country to preserve what makes each practice special - its people, culture, and connection to community - while providing the operational support and resources that allow teams to thrive.  

As we grow, we are committed to creating an environment where team members feel respected, supported, and empowered to deliver outstanding care. 

Our Values 

Our culture is built on five core values that guide how we work and serve: 

• Respect 

• Learning 

• Do the Right Thing 

• Wow Service 

• Fun 

If these resonate with you, you’ll fit right in. 

Equal Employment Opportunity 

Lakefield Veterinary Group is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all team members and applicants.