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Sales Development Representative - Baton

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Job Title
Sales Development Representative
Job Location
New York City
Job Description

About Baton

Baton equips business owners and buyers with a modern, data‑driven marketplace to buy or sell, offering valuations grounded in real financials and allowing them to close deals 2x faster than the industry norm. We recently closed our Series A to scale this vision further. We are proud to be building in person in New York City.

Why join us

  • Rapid momentum — We’re gaining traction quickly & our valuation tools, off‑market listings, and streamlined closing processes are changing how small business deals happen at scale.

  • Ownership from day one — As a small, lean team, every hire carries outsized impact; from shaping product direction to building a culture of customer-first execution.

  • In-person energy & collaboration — Based in NYC, we foster a tight-knit, energetic team environment where voice matters and decisions move fast.

  • Mission with heart — We’re clearing the path for small business owners to take meaningful steps forward by providing them clarity, speed, and confidence when it matters most.

  • World-class investors & runway for impact — Backed by Obvious, Giant Ventures, Divergent, Trust Fund, Burst Capital, Bloomberg Beta, and others, our Series A sets a deliberate course for growth and meaningful scale.

  • Competitive compensation & perks — Expect market‑competitive pay, equity, fully-covered health benefit options, flexible time off, commuter perks, in-office snacks, and a true culture of low ego and high respect.

Your Job

Your job as an SDR is simple: generate and close new business.

You’re responsible for identifying, engaging, and converting business owners into signed sale agreements. We focus on founder-led businesses with $1–10M+ valuations, so you’ll be speaking directly with serious operators running meaningful companies.

That means building a pipeline, qualifying quickly, and driving urgency with owners who care about outcomes.

This is a high-ownership, high-output role. Speed, follow-up, and judgment matter.

You’ll work across the full motion, from first touch through to signed agreement, alongside the team.

You are on the front lines of revenue.

Why Baton

  • Mission-driven work: empowering entrepreneurs and shaping the future of small business transitions.

  • A collaborative, data-driven, and growth-oriented culture.

  • An opportunity to make a significant impact at an early stage in our journey.

Benefits

  • Employer contribution for all healthcare options

  • 401k plan / short-term disability

  • Four weeks of paid time off, generous sick leave, and six weeks of flexible Work From Anywhere days

  • On-demand mental health support from Spill

  • Laptop of your choice

  • Parental leave program

  • The opportunity to make a meaningful impact on the lives of small business owners and their communities

Help us create the next great asset for everyone

  • We believe that democratizing access to small business ownership with reliable data and tools for buying and selling businesses will reshape the economy.

  • At Baton, we’re building the AI-native platform that makes small business transitions transparent, fast, and fair as we support the millions of baby boomers who have poured their life into their small business.

  • We’re already the largest marketplace in the space with nearly 100 closed transactions & thousands of listings in front of tens of thousands of active buyers on the platform.

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Baton Headquarters Location

San Francisco, CA

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Baton Company Size

Between 20 - 50 employees

Baton Founded Year

2019

Baton Total Amount Raised

$13,800,000

Baton Funding Rounds

View funding details
  • Series A

    $10,500,000 USD

  • Seed

    $3,300,000 USD