🇧🇪 Product Marketing - Go-to-market (Belgium - Dutch) - Alan

Job Title: 🇧🇪 Product Marketing - Go-to-market (Belgium - Dutch)
Job Location: Anywhere in Belgium
Job Listing URL: https://jobs.lever.co/alan/015acba3-ed4f-42e1-ba5f-ea270950be2b
Job Description: 🐼 Who we are

Alan envisions a world where anyone holds the power to actively influence their physical and mental health. We strive every day for a healthier humanity, starting with healthier people and healthier businesses.

Alan simplifies access to care, and empowers everyone to be healthier, physically and mentally, thanks to preventive care, health and insurance all in one experience. From prevention to extra-fast reimbursement of health care, and overcome together, as easily as possible, health related issues. We go the extra-mile for our members, becoming a resource for them, and obsessively creating solutions to help them in their day-to-day obstacles with a caring, tailored, personalized approach. They are never alone with Alan.

We partner with 25,000 companies, with 500K members, and cumulate €350m+ and growing ARR. We operate in France 🇫🇷, Spain 🇪🇸 and Belgium 🇧🇪. The team is 580+ people, all over Europe.

🤘 How we do it ?

People joining Alan are always surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:
- Members first. We put our members first, our team second, our shareholders third.
- Radical Transparency. We make all choices in writing and adopt a direct and honest style of communication.
- Personal & Team Growth. We are self-improving whilst helping others grow. We’re no ego-doers and we all edit the company.
- Distributed Ownership. We trust our colleagues to make the right choices. We are not afraid to fail fast individually to learn collectively in the long run.
- Fearless ambition. We shoot for the moon and work backwards. We focus on solving complex problems with simple principles far from ready made ideas.

⭐ Your mission

Your mission as a Senior Product Marketer is to work closely with product and commercial teams to ensure the successful go to market of business segments. You’ll be part of the Belgium team, with the ambition to become a market leader.

Your mission is 3-fold, in order of priority
1. Obsess about the value proposition and how we pitch in sales conversations, look for what does not work and craft solutions together with commercial teams (sales enablement).
2. Build a deep understanding of our business segment and persona’s through market intelligence and transfer this knowledge to product and commercial teams.
3. Obsess about our product: Organize and funnel back the product feedback from the field to influence the product roadmap and iterate on the pitch.

Examples of tasks you will own to achieve your mission:
- Write the value proposition and pitch for a new segment (ex: blue collars) in close collaboration with sales teams
- Test your value proposition and pitch by joining sales meetings and full deal cycles, from very small companies to the largest Belgian corporations.
- Create the supporting marketing materials.
- Craft and execute on creative ideas to unblock sales cycles (e.g. Organize a wellbeing workshop with decision makers).
- Scale what you learn from specific cycles to other commercial teams through trainings.
- Gather product feedback from commercial teams and analyse what to prioritize in the product roadmap to unlock the most deals.

You will be the first senior product marketer for the Belgian market, you will be an interlocutor between marketing x sales x product. You will have a 360 view of the business and have the opportunity to shape how we go to market, challenge exiting play books and build new ones.

👀 Who are we looking for?

Skills
- Natural talent in storytelling and copywriting.
- High level of empathy. You are obsessed about the ‘customer experience’.
- Strong business sense.
- Appetite for both strategic thinking and hands-on work (ex: you are ok with content creation)
- Analytical mind: ability to frame solutions to ill define or ambiguous problems. Ability to simplify complex content.
- You are able to rally stakeholders from diverse teams and seniority levels around a common goal
- Fluency in Dutch and cultural context (Belgium) is a must.

Experience & background
- Minimum 6 years of experience in Product Marketing, Product Manager or Brand. Preferably in B2B SaaS.
- Experience in defining, positioning and launching products or services. In any capacity (ex-entrepreneur, part of go to market teams, …)
- Experience in working in or with commercial organisations or go to market teams.
- You thrive in fast-paced environments.