About doola
doola is a dynamic company committed to simplifying the complexities of business formation, payment setup, compliance, taxes, and more. We empower entrepreneurs and businesses of all sizes to navigate financial and regulatory requirements with ease, so they can focus on what truly matters: building and growing their ventures.
About the Role
A magical user experience isn't just a bonus, it's central to everything we build. We're looking for an experienced, curious Product Designer to help us craft intuitive, engaging, and impactful experiences across our core platform.
You'll join a small, fully remote design team spread across time zones and work closely with Product, Engineering, and Growth. You'll improve the dashboard our users rely on every day, from forming a company to managing bookkeeping, taxes, and complex financial workflows, and help shape what doola builds next. Your job is to make those experiences feel simple, clear, and even delightful.
We design with AI as part of our everyday toolkit, from research synthesis and rapid prototyping to evolving our design system alongside engineering. If you're excited to tackle real user problems, move fast without losing craft, and have an outsized impact at an early-stage startup, this is your chance.
Key responsibilities
Own key areas of the product end to end, from problem framing and discovery through ideation, prototyping, user testing, and production
Translate PRDs, customer calls, and product data into clear user flows, design directions, and well-documented specs that engineering can build with confidence
Design clean, elegant web interfaces that make complex financial and compliance workflows feel simple
Partner with Product and Engineering to shape scope, make smart tradeoffs, and ship iteratively
Contribute to and help evolve our Design System, including components, tokens, documentation, and governance, as it moves toward a closer design-to-code workflow
Use AI tools thoughtfully across the design process, such as synthesizing research, exploring directions, prototyping in code, and automating repetitive work, and share what you learn with the team
Participate in early-stage discovery for new product opportunities, helping the team validate ideas before committing to them
Bring a strong point of view to critiques and help raise the quality bar across the team
Report to the Design Lead and collaborate closely with Product Designers and Visual Designers on the team
Skills and qualifications
5+ years of experience as a Product Designer, with a portfolio showing shipped work on complex web products
Strong UX thinking, visual design skills, and clear written communication, especially in async, remote environments
Deeply user-focused: you design with empathy and back decisions with research and data
Hands-on experience applying AI to the design process (for example, AI-assisted prototyping, research synthesis, or design-to-code tools like Claude, Figma Make, Cursor, or similar), with good judgment about where it helps and where it doesn't
Experience contributing to or maintaining a design system, ideally in close collaboration with front-end engineers
Expert in Figma (components, variants, auto layout, variables, design systems)
Comfortable with ambiguity and shifting priorities: you can move quickly, balance speed and quality, and stay focused in a fast-paced environment
Proactive, self-motivated, and collaborative; you take initiative and drive projects to completion with minimal oversight
Genuine interest in our mission and the impact we're creating
Bonus qualifications
Experience in fintech, SaaS, or products with regulatory, financial, or compliance complexity
Experience at startups or within small, fast-moving, cross-functional teams
Understanding of front-end development, or comfort prototyping in code. You don't need to be an engineer, but knowing how code works helps you design smarter, more feasible interfaces
Experience with product discovery methods such as design sprints, opportunity mapping, or jobs-to-be-done
Experience working across time zones in a distributed team
