About the role 

Flex is building out its New Verticals partner marketing function to support emerging product lines beyond Core Rent. This is an early, high-impact role — you will be one of the first dedicated partner marketers supporting New Verticals, working directly with a small team and reporting to the Vice President of Partner Marketing. You'll own marketing programs, sales and partner enablement, and co-marketing execution to help partners in new verticals launch Flex for their customers and drive adoption.This role is ideal for a builder: someone energized by ambiguity, comfortable without a playbook, and excited to define what great partner marketing looks like at the ground floor.

What you'll do

• Build and execute co-marketing programs with New Verticals partners, from program design through asset production and distribution
• Develop partner enablement materials (pitch decks, one-pagers, training content) that help our New Verticals sales teams prospect, win, and launch new partners and deepen engagement with existing partners 
• Own the New Verticals partner marketing program roadmap: track what's in flight, what's performing, and what's next, and maintain a regular reporting cadence so stakeholders always have a clear picture of program impact
• Manage partner-facing go-to-market for New Verticals product launches: translate product capabilities into partner messaging frameworks, launch materials, and activation plans that give PMC teams what they need to drive adoption
• Build relationships with marketing contacts at New Verticals partners to surface co-marketing opportunities and deepen engagement
• Coordinate with the Events Marketing Manager on partner-facing events, including pre/post-event communications and follow-up programs
• Analyze program performance across co-marketing, enablement, and channel initiatives; build dashboards, surface insights, and use data to inform what to double down on and what to cut
• Instrument programs with UTMs, tracking links, and CRM tagging in Salesforce so results are always attributable

What you'll bring

• 3-5 years in B2B partner marketing, channel marketing, or field marketing, ideally at a growth-stage technology company
• Proven experience building sales enablement and co-marketing programs with and for external partners, including asset creation, end-to-end campaign management, and measurement
• Proficiency with Salesforce and HubSpot: you can tag campaigns, build reports, set up nurture sequences, and use both tools to connect marketing activity to pipeline outcomes
• Track record of attributing marketing activity to revenue or pipeline outcomes; you care about whether programs actually work
• Comfort operating in a startup or early-function environment; you've built things from scratch and know what that requires
• Strong written communicator who can produce a concise partner brief, a compelling email, and a crisp executive summary
• Curiosity about the competitive landscape; you research how the market works, synthesize partner feedback, and translate insights into smarter program decisions
• Experience & eagerness using AI thoughtfully and strategically in your day-to-day work