Paid Media Specialist - Growth & Marketing - GoPuff

Job Title: Paid Media Specialist - Growth & Marketing
Job Location: London, England
Job Listing URL: https://jobs.lever.co/gopuff/01704cdb-6eec-415b-b786-8fe1bb9eaf98
Job Description: Gopuff invented the instant needs category. We didn't join a trend; we created one.

Since 2013 we've built the infrastructure, the brand, and the obsession that lets us put almost anything in a customer's hands in under 30 minutes.

Now we're doubling down on sustainable UK growth, and we're looking for a Paid Media
Specialist who wants to own performance marketing across a multi-million pound budget; not
babysit it. This is a hands-on, high-autonomy role for someone who gets genuinely excited
about a LTVCAC breakthrough at 9am and wants to figure out why by 9:15.

You'll sit inside a lean Growth team that moves fast, tests everything, and has the data infrastructure and creative firepower to back you up. If you want to spend the next few years
learning more about growth marketing than most people learn in ten, this is the role.
What you'll own:
Campaign execution & optimisation: you'll run paid campaigns end-to-end across Google, Meta, TikTok, and emerging channels. That means building, launching, bidding, and relentlessly optimising; not only handing briefs to agencies and waiting. You'll be in the accounts daily.
Performance & attribution: you'll track and interrogate the metrics that actually matter: CAC, LTV, blended ROAS, incrementality, and payback period. You'll own the reporting layer that keeps the team sharp and honest.
Agency & partner management: you'll manage external agency relationships with clear KPIs and a high bar. You know when to push back, when to trust, and when to bring work in-house.
Creative testing: you'll work closely with our creative team to build a structured testing programme across ad formats, hooks, and messaging. You understand that the creative is the targeting.
AI-powered workflows: you'll iterate on, execute and improve our internal AI-assisted marketing workflows, helping the team move faster and reduce manual overhead without sacrificing quality.
What we're looking for:
1–3 years of hands-on paid media experience; you've managed live campaigns yourself, not just observed them.
Demonstrable proficiency in at least two of: Google Ads, Meta Ads Manager, TikTok Ads
Strong analytical instincts; you're comfortable building pivot tables, interrogating attribution data, and telling a clear story from messy numbers.
A commercial mindset; you think about unit economics, not just CTR.
High attention to detail and a low tolerance for avoidable errors. Never making the same mistake twice.
Strong signals we'll look for:
Experience at a VC-backed startup, scale-up, or performance marketing agency.
Familiarity with incrementality testing, MMM, or multi-touch attribution.
Experience using Looker, AppsFlyer, Snowflake or similar analytics tools.
Some exposure to lifecycle/CRM marketing and how it intersects with paid.
You move fast but don't cut corners on quality.
You ask "why" before you ask "what"; you want to understand the underlying business, not just execute tasks.
You're as comfortable presenting to senior stakeholders as you are in the weeds of a campaign.
You share what you learn. We have no time for knowledge hoarding.
Benefits:
We offer comprehensive medical, dental, vision and Mental health support to all eligible employees.
Company RSUs (Restricted Stock Units)
Gopuff employee rewards (including some great brand partnership deals)
Annual performance appraisal and bonus