Since 2003, Entrata has evolved from a visionary, student-led startup into a global leader in AI-driven property management technology. Today, we power the industry's most essential operating system, serving owners and residents worldwide through a comprehensive suite of intelligent leasing, payment, and communication tools powered by cutting-edge AI. With a proven track record of sustained growth and a global team of more than 2,200 employees, we offer the rare combination of established stability and high-velocity innovation. Recognized by the Silicon Slopes Hall of Fame and the Utah Business Fast 50, Entrata fosters a culture of radical transparency and entrepreneurial energy. At Entrata, we create an environment where different perspectives are valued and respected. Those perspectives challenge assumptions, strengthen our decisions, and raise the bar as we reshape the global living experience through AI-powered solutions.
The Outbound BDR I applies acquired job skills and company policies to proactively identify, engage, and qualify enterprise property management prospects to generate net new sales pipeline. Working on semi routine assignments, this role conducts targeted outbound prospecting across assigned accounts and collaborates with Regional Vice Presidents to drive revenue growth.
Responsibilities:
Prospect into enterprise-tier property management accounts through phone, email, and LinkedIn outreach.
Identify and engage key decision-makers, influencers, and operational contacts within assigned territories.
Qualify prospects against ideal customer profile criteria and schedule discovery meetings for RVPs.
Maintain accurate and detailed activity logs and prospect interaction notes within Salesforce and Gong.
Partner with sales leadership and RVPs to align outbound outreach with territory priorities.
Essential Functions:
Execute multi-touch outreach sequences to generate qualified pipeline from cold target account lists.
Recognize the need for occasional deviation from standard outreach practices to engage enterprise prospects.
Follow established handoff procedures to pass sales-ready opportunities to regional sales representatives.
Prioritize daily prospecting tasks efficiently to meet activity targets and project deadlines.
Travels domestically for client meetings, industry events, and company gatherings as required to maintain business relationships and achieve objectives.
Ability to prioritize tasks effectively by meeting deadlines and managing workload efficiently.
Maintain professional interaction with internal and external stakeholders.
Ability to work in a fast-paced and high-stress environment.
Minimum Qualifications/Skills:
Ability to apply established sales outreach techniques and company guidelines to routine assignments.
Solid verbal and written communication skills to engage professionally with external stakeholders.
Basic familiarity with CRM systems like Salesforce and sales engagement software.
Demonstrated coachability, resilience, and willingness to learn complex product portfolios.
Education and Experience Requirements:
Typically requires a minimum of 1 - 2 years of related experience in sales, customer-facing, or business development roles.
Experience with multi-channel professional communication including cold calls and social selling.
AI & Operational Fluency:
AI Integration: Utilize company-approved GenAI tools to accelerate high-value deliverables.
Strategic Oversight: Exercise critical judgment as the "Human-in-the-Loop," by auditing AI outputs for factual accuracy, brand alignment, and the removal of hallucinations.
Data Governance: Ensures no proprietary or Personally Identifiable Information (PII) data is exposed to unauthorized models.
Prompt Competency: Demonstrates the ability to craft clear, context-rich prompts to achieve consistent, high-quality results across various business domains.
