Marketing Coordinator - GoPuff

Job Title: Marketing Coordinator
Job Location: Miami, FL
Job Listing URL: https://jobs.lever.co/gopuff/960eb647-474d-4a36-b80e-b4efc0a10ac1
Job Description: The ideal candidate will be prepared to join the innovative and growing team at Gopuff that will oversee brand, local & growth marketing efforts. This person will help coordinate the day-to-day storytelling of Gopuff and its products, services & partners across a variety of channels and tactics. This person will play a critical role in executing grassroots marketing strategies and support our growing college ambassador program by driving student acquisition, overseeing on-campus initiatives, and helping bring Gopuff to life across local & collegiate markets. This candidate is organized, creative, and excited to make Gopuff a household name for students and new markets across the country. We recognize that people come from diverse backgrounds and skills and welcome all to apply.
Local & Collegiate Marketing
Help manage Gopuff’s national college ambassador program.
Assist in recruiting, onboarding, and motivating ambassadors to drive customer acquisition and engagement.
Coordinate weekly and monthly campus initiatives including tabling, flyering, dorm outreach, and social media campaigns.
Track ambassador performance and maintain regular communication to ensure goals are met.
Collaborate with cross-functional teams on brand positioning for select moments and how to bring it to life
Marketing & Media Execution
Support the planning and execution of local marketing campaigns aligned with Gopuff’s national strategy.
Collaborate with cross-functional teams to produce and distribute marketing materials like flyers, swag, and signage.
Manage logistics and budgets for activations, including product sampling and partnership events on and near campus.
Social Content & Partnerships
Assist in creating and repurposing ambassador-generated content for use across Gopuff’s digital channels.
Monitor trends and help brainstorm content ideas that resonate with target audiences.
Encourage and reward community engagement through challenges, giveaways, and viral stunts
Source and support social, content & talent opportunities: inclusive of influencer campaigns, celebrity appearances & promotions, and content ideation and creation.
Identify and support local partnership opportunities with campus orgs, influencers, and local products and/or businesses.
Track the effectiveness of local marketing and provide insights to improve impact and ROI.
Qualifications
2–3 years of experience in marketing, brand ambassadorship, or campus programs (internship experience welcome).
Strong organizational and communication skills; ability to manage multiple projects simultaneously.
A deep understanding of student culture and how to engage Gen Z audiences both online and in person.
Proficiency in social platforms like Instagram, TikTok, and GroupMe.
A creative mindset and willingness to roll up your sleeves to get the job done.
Data-driven instincts and basic familiarity with tracking tools like Google Sheets or Airtable.