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Content Management & Publishing
- Own day‑to‑day content management and publishing operations across the WordPress website and supporting microsites.
- Coordinate and execute a high volume of daily content updates and site change requests from multiple marketing and business stakeholders.
- Upload, format, edit, and publish content including articles, landing pages, images, documents, videos, and campaign assets, ensuring consistency with brand, compliance, and accessibility standards.
- Serve as the central point of intake for website content requests, providing clear prioritization, tracking, and communication on timelines and dependencies.
- Partner closely with SEO and content teams to implement on‑page optimizations, metadata updates, internal linking, and content enhancements that support organic visibility and performance.
- Ensure all published content remains current, accurate, compliant, and aligned with evolving marketing and business goals.
- Serve as the primary internal resource for website‑related requests across the marketing team.
- Establish and provide guidance on CMS processes, content standards, and publishing workflows to help stakeholders execute updates efficiently and accurately.
Tag Management & Website Data Integrity
- Own the implementation and ongoing management of tag management systems across the website and microsites.
- Ensure analytics tags, events, and data layers are properly implemented to support accurate measurement of content performance, forms, and user behavior.
- Conduct regular QA and validation to ensure analytics data integrity across site updates, content launches, and new feature releases.
Experimentation & Optimization Execution
- Support the setup and execution of A/B and multivariate tests using Adobe Target, with a focus on content and UX optimization.
- Implement test variations by manipulating HTML and site components to bring test concepts to life.
- Partner with UX, analytics, and marketing teams to operationalize experimentation learnings and support continuous improvement initiatives.
- Own and prioritize the backlog of A/B testing requests in partnership with stakeholders.
Site Reliability & Backend Oversite
- Identify, document, and help resolve site issues related to performance, functionality, accessibility, or user experience in collaboration with internal stakeholders and external developers.
- Provide backend support and guidance for site updates and enhancements, partnering closely with Mercer Advisors’ third‑party development team to scope, prioritize, and execute more complex technical work.
- Install, update, and configure WordPress plugins and themes as needed to support new features and maintain site functionality.
- Monitor CMS health, page load performance, and ensure compatibility across plugins, components, and templates following updates or site changes.
- Ensure all forms are properly configured within the CMS and integrated with downstream systems to support accurate tracking, data capture, and reporting.
- Support CMS governance by establishing and maintaining standards, workflows, and documentation for content publishing, backend updates, and operational best practices.
Platforms & Tools
- Content Management Systems: WordPress; familiarity with WP Engine or similar hosting and optimization environments
- Project Management Tools: Monday.com, Workzone, or comparable project tracking and workflow management platforms
- Analytics & Experimentation: Adobe Analytics, Adobe Target
- Tag Management: Adobe Experience Platform Launch
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Knowledge, Skills, and Abilities:
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- Proven experience with Adobe Target implementation and optimization.
- Strong experience building and managing landing pages.
- Hands-on experience with A/B testing tools and methodologies.
- Proficiency in WordPress development and administration.
- Solid understanding of website management, hosting environments, and deployment processes.
- Experience with web analytics platforms (e.g., Adobe Analytics, Google Analytics).
- Knowledge of updating and maintaining plugins, themes, and CMS components.
- Familiarity with front-end technologies (HTML, CSS, JavaScript).
- Understanding of site reliability, performance monitoring, and troubleshooting.
Application Deadline: The initial deadline for applications is 5/7/2026. Applications submitted after this date may still be considered on a rolling basis until the position/program is filled. We encourage all interested candidates to apply as early as possible. If a final decision has not been made by the initial deadline, subsequent applications will be reviewed as they are received.
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