Lifecycle Marketing Manager - Foodsmart

Foodsmart is the leading telenutrition and foodcare solution, backed by a robust network of Registered Dietitians. Our platform is designed to foster healthier food choices, drive lasting behavior change, and deliver long-term health outcomes. Through our highly personalized, digital platform, we guide our 2.2 million members—including those in employer-sponsored health plans, regional and national Medicaid managed care organizations, Medicare Advantage plans, and commercial insurers—on a tailored journey to eating well while saving time and money.

Foodsmart seamlessly integrates dietary assessments and nutrition counseling with online food ordering and cost-effective meal planning for the entire family, optimizing ingredients both at home and on the go. We partner with national and regional retailers across the U.S., many of whom accept SNAP/EBT, making healthier food more accessible. Additionally, we assist members with SNAP enrollment and management, providing tangible access to nutritious food.In 2024, Foodsmart secured a $200 million investment from TPG’s Rise Fund, which supports entrepreneurs dedicated to achieving the United Nations’ Sustainable Development Goals. This investment will help us expand our reach, particularly to low-income workers who are disproportionately affected by diet-related diseases.

At Foodsmart, our mission is to make nutritious food accessible and affordable for everyone, regardless of economic status. We are committed to a set of core values that shape our culture and work environment:

Measured: We make data-driven, truth-seeking decisions.

Impactful: We are fueled by achieving our mission and vision.

Collaborative: We help each other be better and create a positive environment.

Hungry: We maintain a healthy growth mindset, seeking to overcome challenges with courage.

Joyful: We take joy in each other, our work, and the privilege of doing this work.

Whether you're a dietitian, a commercial leader, or a technologist, working at Foodsmart means being part of a team that is passionate, supportive, and driven by a shared purpose. Join us in transforming the way people access and enjoy healthy food.

We’re looking for a technical, data-driven, and customer-obsessed Lifecycle Marketing Manager / Email Operations Manager to own the end-to-end execution of our email and SMS campaigns. In this role, you’ll be responsible for coding, segmentation, personalization (using Liquid logic), campaign setup, deployment, troubleshooting, and performance tracking across both ad-hoc and automated lifecycle campaigns. Your work will directly impact member enrollment and engagement, driving them to schedule and complete registered dietician appointments.

Reporting to the Director of Lifecycle Marketing, you’ll play a critical role in executing campaigns while collaborating cross-functionally with Marketing, Product, Engineering, Clinical Operations, Data, Clinical Intelligence, and Client Development Executive teams. You thrive in a fast-paced environment, proactively identify opportunities for optimization, and communicate technical concepts clearly to stakeholders.