HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:
1. We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care
2. We believe in technology as an enabler
3. We’re driven by helping customers attain better outcomes
This position is part of the Mable team.
About Mable
Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.
With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.
By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.
About the role
Mable is looking for a Lifecycle Communications Manager to join the team on a full-time, 12-month contract. Reporting to the Senior Manager, Loyalty & Retention, this role sits within the Engagement & Retention team, part of Mable’s wider Growth team.
You’ll be responsible for creating clear, engaging, customer-focused communications across our engagement and retention channels. You’ll own the campaign calendar, planning and coordinating communications to ensure they’re prioritised effectively, aligned to business goals, and delivered consistently throughout the customer lifecycle.
You’ll also lead the development of product positioning and messaging packs, helping teams across the business clearly communicate product value, features, and customer benefits.
We’re looking for someone who combines strong copywriting and storytelling skills with a solid understanding of lifecycle marketing and digital customer engagement. You know how to create messaging that connects with customers, drives action, and delivers a great customer experience.
Key Responsibilities
Develop and deliver customer-centric copy across all engagement and retention channels, including email, SMS, push notifications, in-app messaging and digital campaigns.
Own and manage the communications and campaign calendar, ensuring activity is strategically prioritised, coordinated and aligned to business objectives.
Lifecycle communication planning across onboarding, engagement, retention and reactivation journeys.
Create compelling product positioning and messaging packs that clearly articulate customer value propositions, product features and benefits.
Partner closely with Product, CRM, and Marketing teams to ensure messaging consistency across all customer touchpoints.
Write clear, concise and conversion-focused copy for digital experiences, including UX screens, onboarding flows and customer journeys.
Ensure all communications reflect brand tone of voice, customer needs and lifecycle strategy.
Translate complex product or business information into simple, engaging customer messaging.
Support campaign optimisation through testing, insights and continuous improvement of messaging effectiveness and customer engagement.
Stay informed on digital communication trends, customer engagement best practices and lifecycle marketing innovations.
Skills, Knowledge and Experience
5+ years of writing experience, with portfolio examples
Strong copywriting and storytelling capability across digital and customer communication channels.
Experience in planning lifecycle communications, CRM campaigns or customer engagement programs.
Experience working with Product, Marketing and/or CRM teams to develop customer-centric messaging.
Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
Strong stakeholder management and cross-functional collaboration skills.
Understanding of customer journeys, digital engagement and conversion optimisation principles.
Attention to detail
Strong time management skills
Passionate about Tech and making a real impact on people’s lives
