mabl is on a mission to empower software teams with an AI-powered low-code test automation platform that streamlines testing across web, mobile, API, accessibility, and performance. We enable everyone from global enterprises to fast-growing startups to integrate application testing into their development pipelines, accelerating their testing and boosting release cycles, regardless of technical experience.
In 2024, mabl was awarded its 5th AI Breakthrough Award, cementing its position as the #1 AI-powered testing platform in the world. While we continue to grow with the pace of technology, we also believe strongly in the value of culture (our most recent internal survey shows that 92% of our employees feel supported by the flexibility of their work, and 97% believe their manager genuinely cares about their wellbeing.)
To continue delivering on our mission of transforming the testing space, we’re looking for people to join our team of leaders, experts, innovators, and community builders. Our core values are: drive, authenticity, support, and insight; these are the foundation of our culture and a key part of what it means to be a mabler. We practice transparency, embrace collaboration, and lead with empathy while encouraging each other to bring our most authentic selves to work.
Why we need you:
The mabl business has scaled fast over the past few years and as such we’ve also scaled our world-class global marketing organization. In addition we’ve extended our marketing tactics from a largely inbound model to a more balanced approach to demand generation and brand awareness. Our next step is to hire a marketing leader who can continue building on the strong foundation we’ve built by expanding our marketing strategy into field marketing, partner marketing, and further investments in product positioning and differentiation. The business continues to scale and we’re looking for a marketing leader who has experience in scaling.
What You'll Do
Focus on extending mabl’s brand awareness within the enterprise market segment globally by scaling our PR, field marketing, and content marketing effortsDesign and build a profitable and scalable marketing model which continues to support mabl’s successful growth rate Continue building a cohesive, diverse marketing team, to meet the needs of demand generation, content marketing, product marketing, and brand recognitionPartner closely with Product to continuously improve how we bring products to marketDevelop unique messaging and positioning which solidifies mabl as the leader in low-code quality engineering Work with other leaders within Sales, Product, and Customer Success to help refine mabl’s go to market strategy with quarterly plans which support company revenue objectives
About You
10-15 years in progressively advancing marketing roles with deep experience bringing new products to market and building messaging to stand out from the status quoExperience building and executing a marketing strategy for technical products sold to a technical audience - specifically in the software development lifecycle. Preferably having direct experience with product marketing and messagingHave experienced the scaling motion of a company moving from 100 employees to hundreds around the world Data-driven approach to planning, execution, reporting and analysisAgile, ability to make decisions and move quickly A great executive leader and with proven ability to build highly successful teams Strong grasp on core marketing and SaaS metrics
