⭐ Head of Demand Gen - MoeGo
View Company Profile- Job Title
- ⭐ Head of Demand Gen
- Job Location
- Los Angeles, CA
- Job Description
- About MoeGo 🐾Our MissionThe technology in the $130-billion pet industry (US) is antiquated, and it has caused significant friction for the pet economy to progress. We aim to contribute to the pet industry by empowering everyone in the pet community. We strive to build the most trustful, impactful, yet simple-to-use solutions for everyone in the space, so that they can focus on doing what they love and thrive.Our TeamOnly the best can serve the best. To build the best product and service, we want the best talent. We are committed to seeking out and bringing together the most passionate, talented, and customer-focused individuals to form a team that sets the bar for excellence.Our CultureEvery day, we ask ourselves: what if MoeGo disappears tomorrow? Would that be a big difference to our users? We’re not here to be just another option in the market. What motivates us is the pursuit of discovering and solving a series of real, impactful problems. By doing so, we aim to redefine the standard of technology and elevate the pet industry to an entirely new level.We strive to drive changes for the better.Responsibilities
- Lead a team of marketers to define, execute, analyze, scale, and optimize MoeGo’s holistic demand generation and pipeline acceleration strategy across all channels—online, offline, owned, and events.
- Build best-in-class partnership with MoeGo Sales and Operations organizations, working together across inbound and outbound initiatives to maximize pipeline creation and revenue generation.
- Partner with MoeGo Product and Engineering teams on growth roadmap and experimentation that maximizes customer acquisition, retention, and advocacy.
- Own key department objectives across lead generation, pipeline creation, funnel efficiency, and ROI metrics; continuously test, measure, learn and innovate to fuel scale and growth.
- Collaborate with Product Marketing and Content Marketing to develop compelling thought leadership and marketing programming to drive demand.
- Serve as an extraordinary people leader and culture-bearer at MoeGo, nurturing and growing marketing talent through hiring, coaching, and training.
Minimum Qualifications- 10+ years of experience in marketing, with 5+ years in demand generation, performance marketing, or growth in B2B organizations. SaaS experience is a strong plus.
- Track record of consistently delivering excellent results in a fast-paced environment.
- Proven ability to build, motivate and lead a high-performing team.
- Track record in building rock-solid partnerships with Sales and GTM teams.
Preferred Qualifications- 👋 The ideal candidate will be extremely entrepreneurial, with a strong track record of driving growth and revenue for SaaS companies. This position reports directly to the CRO/founder, and requires extensive collaboration with content marketing and sales.
- Strength in analytics, critical thinking, and reasoned judgment.
- Growth mindset with a results-driven approach to work (testing, measuring, iterating).
- Combination of strategic thinking and the ability to roll up sleeves and get it done.
- Experience leading multi-channel digital marketing strategies (SEM, SEO, social, email, content marketing, conversion rate optimization).
- Experience leading and scaling offline channels (e.g., events, direct mail) is a strong plus.
- Expertise with B2B marketing tech stack including Salesforce, marketing automation tools, Google Analytics, A/B testing platforms.
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MoeGo Company Size
Between 50 - 100 employees
MoeGo Founded Year
2019
MoeGo Total Amount Raised
$30,500,000