Growth Marketing Specialist (Paid Media) - GoPuff

Job Title: Growth Marketing Specialist (Paid Media)
Job Location: London, England
Job Listing URL: https://jobs.lever.co/gopuff/10da2a4a-eef3-4a24-9c29-b9379b5e8ccd
Job Description: At Gopuff, we’re not just delivering convenience, we’re redefining how the world shops. Since pioneering instant needs in 2013, we’ve empowered millions of customers across the U.S. and U.K. to reclaim their time through seamless, fast, and reliable delivery.

Behind this transformative journey is our tech-first mindset, relentless obsession with customer experience and operational excellence. To continue shaping the future of commerce, we’re looking for an exceptional Growth Marketing Specialist and this is not just a job, it’s a mission. We believe great work happens through collaboration, not competition. You foster a culture of curiosity, respect, and shared success, ensuring data is a tool for empowerment, not gatekeeping. No room for arrogance, just a commitment to helping others and making an impact together. If you’re a high-performer who thrives in fast-paced, high-impact environments, this is your chance to build, innovate, and leave a lasting mark on one of the most disruptive industries in the world.

Are you ready to shape the future of commerce? Let’s go. 🚀
You will:
Work with the Acquisition Manager to monitor campaign performance and track key metrics (CAC, retention, ROI).
Plan, set up, and actively manage paid media campaigns across Google, Meta, TikTok, and other platforms, including ad creation, targeting, bidding, and ongoing optimisation. Collaborate with data and creative teams to test new growth strategies and iterate quickly based on performance.
Directly manage day-to-day campaign operations, ensuring timely launch and optimisation of all paid media initiatives.
Troubleshoot campaign issues and adjust bids, creatives, and targeting to maximise ROI and customer acquisition.
Analyse and report on marketing performance, coupon, attribution, and ROI across campaigns.
Collaborate with data, creative, and product teams to develop and test new growth strategies.
Develop insights and recommendations that improve campaign performance and LTV / CAC.
Level up your growth marketing skills from an experienced team and gain exposure to multi-million £ marketing budgets.
You have:
A degree (or equivalent experience) in marketing, economics, business, or a numerate/analytical field
Strong analytical and problem-solving skills, you’re comfortable with numbers and Excel
Commercial strength in understanding how businesses grow and how paid marketing contributes
Experience analysing data in Excel, Looker, or similar analytics tools
Excellent attention to detail and organisational skills
Strong communication skills and a collaborative mindset
Bonus - Internship or work experience in VC-funded start-ups or tech companies
Benefits:
Company RSU’s (Restricted Stock Units)
Gopuff employee rewards (including some great brand partnership deals)
Career growth opportunities
Annual performance appraisal and bonus