Growth Marketing Lead (Founding IC) - HopHR

Job Title: Growth Marketing Lead (Founding IC)
Job Location: Remote
Job Listing URL: https://jobs.lever.co/hophr/ff0ff089-b952-4fa0-b7f2-4cb9528c20c5
Job Description: Moon Engine is an AI-native recruiting-ops platform. We use autonomous agents to coordinate hiring decisions with governance, auditability, and continuous adaptation to user preferences.

We are hiring our first Growth Marketing Lead to build go-to-market from zero.

This position owns positioning validation, paid experimentation, funnel mechanics, customer-proof systems, and performance reporting. There is no existing marketing or RevOps function. You will build the growth engine from scratch.

This is a hands-on, experiment-driven role for someone who thrives in ambiguity and ships fast.

Open to candidates in the United States, Canada, United Kingdom, Australia, New Zealand, and Ireland.
C2 English is required.
What You’ll Own
Validate ICP and refine positioning through rapid paid testing
Operate paid campaigns directly (Google Ads, Meta Ads, Reddit Ads)
Build and optimize full-funnel journeys (ads → landing → lifecycle)
Create and systematize customer-proof engines (UGC, testimonials, case snippets)
Stand up minimal lead capture, routing, and reporting infrastructure
Deliver crisp weekly performance insights tied to pipeline outcomes
Use AI and automation tools to accelerate segmentation, creative iteration, and operational workflows
Partner directly with founders on narrative, prioritization, and GTM strategy
Own end-to-end marketing for Moon’s relaunch
What We’re Looking For
Proven 0→1 B2B SaaS growth experience
Personally operated paid campaigns across Google and Meta (Reddit required)
Strong experimentation mindset (baseline → action → measurable lift)
Experience building proof/UGC systems tied to conversion and pipeline
Ability to set up lightweight lead routing and reporting without dedicated RevOps
High communication clarity — written positioning, metric storytelling, decision narratives
Demonstrated AI/automation workflows that created measurable impact
Tools & Platforms
Google Ads
Meta Ads Manager (Facebook / Instagram)
Reddit Ads
GA4 + UTM's + Weekly Dashboarding
Hubspot (or similar)
Clay
GenAI tools (ChatGPT-Class Models)
What Success Looks Like
Clear ICP validation within the first 30–60 days
Disciplined paid testing cadence
Funnel conversion improvements driven by messaging and proof
Repeatable UGC/customer-proof engine deployed across paid and landing
Simple, actionable weekly reporting tied to qualified pipeline