Global Head of Product Marketing (AI-Native)

What you'll do

You'll own product marketing for Clara across Mexico, Brazil, and Colombia: positioning, messaging, launches, and the narrative that connects what Product builds to what drives pipeline and revenue. You'll build the function, set the standard, and use AI to make a small team produce like a large one.

Your responsibilities

• Own positioning and messaging for all Clara products and translate product capability into a story that Sales, Growth, and customers actually believe.
• Lead go-to-market for new products and features: launch plans, sales enablement, customer communication, and the metrics that tell you it worked.
• Build and run a product marketing function across LatAm.
• Use AI as a core part of the workflow: drafting positioning docs, generating and testing messaging variants, building competitive intelligence pipelines, and automating recurring content and research work.
• Partner with Growth Marketing, Sales, and Product leadership to turn the roadmap into stories, battlecards, and campaigns that move the pipeline.
• Define and track the metrics that prove product marketing's impact: activation, win rates, sales cycle length, and message resonance, not just launch volume.
• Set the editorial and storytelling bar for the whole marketing & product org: product marketing's job is to make everyone else's work sharper.

Must haves

• 7+ years in product marketing or growth marketing, with at least 2 years leading the function or a team.
• Strong storyteller: a portfolio of positioning docs, launch narratives, or campaigns that moved a real metric, not just shipped.
• Analytical: comfortable owning your own data, tying narrative decisions to funnel or revenue metrics, and making the case with numbers.
• Active, daily use of AI Building tools as part of your real workflow: research, drafting, messaging testing, and competitive intelligence.
• Experience building a function or team from a small base, with the judgment to prioritize ruthlessly.
• Excellent written and spoken English and Spanish or Portuguese; comfortable working across LATAM markets and cultures.
• Comfortable operating cross-functionally with Sales, Product, and Growth, and able to hold your own in a room with Product leadership.

Nice to haves

• Fintech, payments, or B2B SaaS experience.
• Startup or scale-up experience, where you built things without a large team or established process.
• Experience with GTM in more than one LATAM market simultaneously.