- Job title
- Founding GTM Engineer
- Job location
- San Francisco, CA, US
- Job description
- You'll be the founding GTM hire at TraceRoot — turning early developer love into a repeatable growth engine. This is not a marketing-ops job; it's a build-and-own PLG role. You'll build the machine behind our growth: the data pipeline, the outbound engine, and the source of truth the whole company runs on.
We move fast, debate hard, and execute even harder — shipping weekly and iterating live with users. You'll work in person with me at least 3 days a week, whiteboarding and building together. Some days you're shipping a content play, some days wiring up an outbound sequence, some days running a hackathon with me. If you love building fast, owning outcomes over tasks, and seeing your work move real numbers within days, you'll fit right in.
## What You’ll Do
* **Own our PLG motion**: instrument the funnel end-to-end in PostHog, enrich every signup, build the dashboards we treat as the source of truth, and double down on what moves signups
* **Build the outbound engine**: Clay, n8n, and enrichment waterfalls to find teams building agents, surface champions inside companies already using us, and automate personalized outreach
* **Grow where developers hang out**: LinkedIn, Reddit, and X/Twitter, plus SEO _and_ GEO (getting TraceRoot cited by ChatGPT / Perplexity / Claude). Ship content and comparison pages, and instrument what converts
* **Run developer marketing**: launches, dev-influencer collabs, and hackathons, measured in signups flowing in
* **Turn wins into playbooks**: find the bottleneck, wire up the automation that removes it, and make every winning play repeatable
## Requirements
* **Technical enough to build the machine:** you write real scripts in Python / TypeScript / SQL, wire APIs together, and are dangerous with Clay, n8n, and Claude Code
* **PLG instinct:** you've seen a great product-led growth motion up close, or you've been obsessively reverse-engineering how the best dev-tool companies grow
* **Distribution-obsessed:** you've built an outbound system, a landing page, or a content play that actually converted — and you get a genuine kick out of it
* **Strong sense of ownership:** you own outcomes, not tasks, and make things happen with limited resources
* **Bias for action:** you move fast, make pragmatic decisions, and thrive in ambiguity without waiting for a roadmap
## Preferred Experience
* **DevRel / dev-tool marketing:** you've done developer relations, developer-tools marketing, or GTM at a dev-tool / AI-infra company
* **Modern GTM stack:** you live in PostHog and are fluent with Clay, n8n, and enrichment waterfalls
* **Early-stage / community:** you've worked at an early-stage startup (or founded one), or you're active in the agent-building community