Job Description

About the Role

The LearnLux marketing team is adding a new role to focus on Event Marketing to drive B2B2C growth. Above all, the Event Program Lead will be a field marketing strategist and dynamic project manager who understands marketing, promotion, and people. We are looking for enthusiastic candidates with fresh ideas and exceptional organizational skills who are required to not leave anything about an event to chance. The position requires experience in promotional item sourcing, event contract negotiation, on-site event production, working the trade show booth, budget planning, logistics management for meeting and event planning, and more.

This role is 100% remote within the US.

About LearnLux

LearnLux is the leading workplace financial wellbeing provider that blends fiduciary digital planning with access to one-on-one guidance from Certified Financial Planner® professionals. LearnLux's award-winning program equips employees with a financial plan to guide them through decision points like budgeting, paying down debt, electing benefits, understanding equity compensation, starting a family, buying a home, saving for retirement, and more. Advanced reporting keeps our partners in the know, and drives results like reduction in financial stress, increased productivity, reduced employee turnover, greater use of pretax products, on-time retirement, and healthcare savings. LearnLux members feel great about their money, allowing their work and wellbeing to thrive.

We’re a remote-first company, backed by prominent operators such as Sound Ventures and Salesforce CEO Marc Benioff.

Key Responsibilities

As the Event Program Lead at LearnLux, you’ll own digital events and field marketing end-to-end: develop B2BC event strategy and drive execution to achieve measurable conversions and ongoing growth.

Manage in-person and digital event logistics - coordinate with event producers, manage suppliers, be the point person for speakers/talent, communicate with stakeholders, and participate in industry events and conferences with a strong desire to travel

Co-create event roadmap/strategy annually for Marketing, Sales and Customer Success, taking into account brand and business needs/goals, departmental requests, industry trends, and budget

Plan end-to-end logistics for digital and in-person events according to requirements, target audience and team goals

Responsible for all pre-show planning and management of event coordination including but not limited to: internal team training for the event (elevator pitch, demos, etc.), securing hotel rooms and flights, support materials, pre-and post-show communications with the internal event team, attendees, prospects, customers, and partners

Attend trade shows to exhibit/present the company’s products; host webinars, design booth layouts, manage booth materials, coordinate with show organizers, logistics partners, and sales team, and travel to attend a full calendar of conferences across the country

Execute the team’s promotional item strategy including scoping item availability, gathering requests and feedback, managing budgets, coordinating orders, and shipping items for team swag, ABM campaigns, customer gifts and more

Complete post-event reports and follow-ups with data-driven analysis including attendee and speaker feedback, campaign metrics, and recommendations for future improvements

Work with internal team to effectively train and share messaging to optimize adoption and lead follow-up process.

You Should Have

5+ years of event marketing experience (both digital/in-person)

Previous experience acting as the sole event marketer/field marketer with a passion to grow a team as the company grows

Prior experience working closely with sales and marketing teams, preferably within a SaaS company is highly desired

Prior experience marketing to HR/benefits professionals is highly desired

Proven track record of successfully launching, managing, and tracking event marketing campaigns that drive pipeline and booked revenue

Knowledge of best practices in B2B event marketing and field marketing

Strong communication, interpersonal skills, and executive presence, with the ability to develop positive and professional relationships with cross-functional teams across domestic and international markets

Demonstrable experience working in a metrics-oriented marketing environment, comfortable with analytics, metrics, and working within automation tools such as HubSpot or similar

Excellent project management skills

Strong understanding of budget management

Passion for travel. Many of our conferences are spread across the country (New York, Chicago, Cincinnati, Boston, LA, San Diego, Las Vegas, Austin, San Francisco, and beyond)

Nice to haves

Have knowledge of personal finance topics and a passion for financial accessibility/literacy

Have additional digital marketing or design experience - experience with Marketing Automation, MailChimp, Canva, and video editing software is a plus

Benefits

Remote-first company structure

Medical, dental, and vision

401(k)

Mental wellbeing (Talkspace)

Financial wellbeing (LearnLux)

Equity (Full-time employees)

Paid vacation and sick leave

A supportive, inclusive team culture

Opportunities for continuous learning and growth at a fast-growing startup at the cutting edge intersection of financial wellness and technology

Events Program Lead - LearnLux

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