Director, Partnership Strategy (Political & Advocacy) - Zeta Global

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

Background 

Zeta Global is the AI-powered marketing cloud that helps brands acquire, grow, and retain customers more efficiently than ever before. We combine proprietary data, advanced technology, and intelligence to power precision marketing and measurable outcomes across channels. 

Zeta has built and continues to scale a state-of-the-art Activation Partnership Solutions function designed to sit at the intersection of platform, intelligence, media, and creativity. Our mission is to lead the market in seamlessly integrating first-party and strategic behavioral data into go-to-market activation—from RFI responses to proposals and pitches—while delivering deterministic measurement, operational rigor, and repeatable outcomes for brands and agency partners. 

The Director, Partnership Strategy (Political & Advocacy) is a senior individual contributor and strategic partner within Zeta’s Activation Partnership Enablement team. This role is ideal for a hybrid strategist—someone who can think big, develop strong point-of-view recommendations, and execute with precision. 

You will work closely with Senior Directors, Sales, Activation, Product, Data Cloud, and Analytics teams to deliver differentiated activation strategies that connect data, media, creative, and measurement. This role requires comfort operating in fast-paced, high-stakes pre-sales environments while maintaining clarity, structure, and quality. This role will be remote out of the Washington D.C. area. 

What You’ll Do 

Political & Advocacy Strategy Development 

• Develop data-driven activation strategies for political campaigns, PACs, advocacy organizations, trade associations, and CSR initiatives. 

• Support voter persuasion, turnout, fundraising, stakeholder mobilization, and public sentiment-shifting objectives. 

• Contribute to standardized go-to-market frameworks specific to political and public affairs verticals. 

• Balance bespoke campaign strategy with scalable, repeatable playbooks. 

Issue-Based Messaging, Creative & Media Strategy 

• Translate audience intelligence into clear persuasion, mobilization, or reputation-building narratives. 

• Develop activation strategies across: 

• Programmatic display & video 

• CTV/OTT 

• Paid social & political ad units 

• Search 

• Email & CRM 

• SMS & mobilization channels 

• Integrate influencer ecosystems, thought leaders, and advocacy circles where appropriate. 
  
  
• Support CSR and public impact campaigns focused on ESG, sustainability, corporate reputation, or community engagement. 

Influencer, Coalition & Community Ecosystems 

• Develop frameworks for leveraging: 

• Influencer partnerships in political and issue-based spaces. 

• Grassroots and grasstops coalition networks. 

• Community-based and mission-aligned publisher ecosystems. 

• Identify audience overlap between owned, earned, and paid channels to maximize reach and credibility. 

• Partner with creative and activation teams to ensure messaging aligns with compliance and platform requirements. 

Pre-Sales Strategy & Sales Support 

• Support Sales on qualified strategic opportunities, including priority partnerships, high-opportunity cross-sells, and top-tier case requests. 

• Contribute to strategic frameworks for RFPs and pitches, helping shape the approach, insight, and activation recommendations. 

• Participate in client and agency calls as a strategic partner, bringing clarity and confidence to discussions. 

Account Prioritization & Focus 

• Partner with cross-functionally (Marketing, Planning, Data Cloud, Product, Analytics, Client Success, Client Experiences) to identify where Strategy engagement will drive the greatest impact. 

• Help align levels of engagement with business priorities and available resources. 

Data Cloud & Intelligence Integration 

• Partner closely with Zeta’s Data Cloud and Intelligence teams to integrate platform capabilities and insights into activation strategies. 

• Translate data insights into actionable recommendations for persuasion, fundraising, advocacy mobilization, or reputation lift. 

• Collaborate with Analytics and Data Cloud partners to ensure insights enhance the strategic story—driving clarity and relevance without overwhelming clients. 

Measurement & Performance Alignment 

• Work alongside Activation Analytics and Data Cloud Analytics teams to support repeatable, situationally appropriate measurement approaches, including: 

• Standard dashboards 

• Agile Intelligence and in-flight optimization 

• Cadence and frequency guidance 

• Spend-level expectations 

• Help set clear expectations on performance, learning agendas, and success metrics. 

Process Discipline & Cross-Functional Collaboration 

• Uphold and follow established pre-sales workflows—from case intake through final deliverables—to ensure efficiency and quality. 

• Collaborate across CRM, ZX, Actions, Product, and Analytics teams to support smooth pre- to post-sale transitions. 

• Contribute ideas to improve processes, templates, and collaboration over time. 

Representation & Growth 

• Represent the Activation Partnership Enablement team in internal meetings and select client engagements. 

• Stay current on industry trends, media innovation, and competitive dynamics to continuously elevate strategic recommendations. 

• Provide feedback to Product and Product Marketing based on client and market needs. 

What You Bring 

• 6–9 years of experience in media strategy, activation strategy, partnership enablement, or pre-sales within adtech, martech, or agency environments. 

• Strong understanding of digital media, data, identity, and measurement. 

• Experience developing strategic narratives that connect insight, media, and performance. 

• Ability to simplify complexity and communicate clearly with internal teams, agencies, and clients. 

• Strong written, verbal, and presentation skills. 

• Comfort working cross-functionally in fast-moving environments with competing priorities. 

• A collaborative mindset with a desire to grow into broader strategic leadership. 

Why This Role Matters 

The Director, Partnership Strategy plays a critical role in how Zeta wins and grows. In this role, you will: 

• Help deliver differentiated, data-driven activation strategies that drive measurable impact. 

• Influence how Zeta shows up in high-value pre-sales and partnership conversations. 

• Build the foundation for long-term growth into senior strategic leadership roles. 

If you’re excited to sit at the intersection of data, media, creative thinking, and execution—and want to grow your impact in a high-visibility strategy role—we’d love to meet you. 

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $140,000 - $150,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

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