The Role
We are seeking a strategic, client-focused Director, Lifecycle Marketing to oversee a portfolio of enterprise and mid-market clients, lead high-performing team members, and drive innovative acquisition and retention strategies across email, SMS, push, loyalty, and other owned channels. This role reports to the Head of Lifecycle Marketing. The ideal candidate possesses deep expertise in lifecycle marketing strategy, first-party data, customer journey orchestration, and marketing automation, with a passion for balancing client leadership, people management, and strategic growth.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $109,000 - $135,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via
wpromote.com email addresses. If you see a posting elsewhere that is not reflected on
Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
Lifecycle Marketing Strategy & Team Leadership
Lead lifecycle strategies for enterprise/high-growth accounts, serving as a strategic advisor to senior stakeholders (1-4 clients).
Drive acquisition, retention, and lifetime value through strategic planning, roadmap development, and performance reviews.
Support new business efforts through audits, proposals, and sales presentations (5-10% of time).
Lead, mentor, and develop team members, fostering a culture of accountability and continuous learning (1-2 direct reports).
Establish scalable team processes, playbooks, and quality standards.
Design scalable customer journeys, lifecycle programs, and omni-channel personalization strategies - ensuring alignment with clients' business goals.
Provide strategic guidance across major CRM and automation platforms (e.g., Klaviyo, Attentive, Braze, SFMC, HubSpot, Iterable). Ability to be hands-on in platforms to build and support where needed.
Partner with cross-functional teams (Analytics, Engineering, Creative) to develop integrated customer experiences.
Testing, Optimization & Analytics
Establish measurement frameworks and KPIs aligned with business objectives.
Drive experimentation strategies (messaging, creative, channel mix) to optimize performance.
Use performance data and insights to identify strategic opportunities for revenue, retention, and lifetime value growth.
Champion AI-driven workflows and ensure compliance with deliverability, privacy, and data governance standards.
You Must Have
6+ years of experience in lifecycle marketing, CRM, retention marketing, marketing automation, or email marketing
Experience leading and developing cross-functional team members or direct reports.
Proven success developing enterprise lifecycle marketing strategies that drive customer engagement, retention, loyalty, and revenue growth.
Deep understanding of customer journey mapping, segmentation, personalization, CRM strategy, and omnichannel lifecycle marketing.
Experience serving as a client advisor and presenting strategic recommendations to senior stakeholders.
Strong leadership skills with demonstrated success coaching teams, managing performance, and developing future leaders.
Experience supporting business development efforts including audits, proposals, and strategic sales presentations.
Strong analytical skills with experience translating complex performance data into actionable business recommendations.
Experience with web analytics (GA4, etc.) and measurement frameworks that connect lifecycle performance to business outcomes.
Working knowledge of customer data platforms (CDPs), CRM integrations, and marketing technology ecosystems.
Experience with lifecycle marketing platforms such as Klaviyo, Braze, SFMC, HubSpot, Iterable, Attentive, Pardot, Marketo, or similar.
Passion for innovation, AI, and continuously evolving lifecycle marketing best practices.
