Brand Leadership & Governance

• Own and champion the FreedomPay visual identity system across all channels and regions.

• Serve as the primary authority on brand standards, ensuring consistent application across marketing, product, sales, events, partnerships, recruiting, and corporate communications.

• Develop and maintain comprehensive brand guidelines, governance frameworks, and approval processes.

• Review and approve creative assets to ensure brand compliance and design excellence.

• Educate and enable teams throughout the organization on proper brand usage and best practices.

Rebrand Execution

• Lead the rollout and implementation of the company’s new global brand identity.

• Partner with executive leadership, marketing, product, UX, sales, and external agencies to operationalize the new brand across all customer and employee touchpoints.

• Conduct and maintain an ongoing audit of branded assets, identifying opportunities for updates and optimization.

• Develop strategic plans for the migration of legacy materials to the new brand system.

Brand Governance & Asset Management

• Own the brand governance program and approval process.

• Serve as the final reviewer and approver for branded assets produced internally and externally.

• Establish standards, workflows, and quality control measures to ensure brand compliance across all teams.

• Maintain and evolve the company’s visual identity system, brand guidelines, templates, creative libraries, and digital asset management platform.

• Conduct regular audits of touchpoints, campaigns, materials, and experiences to ensure ongoing brand consistency.

• Partner with department leaders, agencies, and vendors to drive adoption and adherence to brand standards across the organization.

Creative Operations

• Own intake, prioritization, and management of all internal and external brand-related requests.

• Establish scalable workflows, approval processes, service-level agreements, and project management systems.

• Manage relationships with design agencies, freelancers, production vendors, and creative partners.

• Oversee creative project timelines, budgets, and resource allocation.

Design & Asset Development

• Lead creation and oversight of corporate templates, presentations, event assets, advertising, social media graphics, sales materials, digital experiences, videos, infographics, and executive communications.

• Provide art direction and creative leadership on major marketing initiatives, events, campaigns, and product launches.

• Ensure all assets reflect the company’s evolving brand positioning and visual standards.

Cross-Functional Partnership

• Partner closely with Marketing, Product, UX, Sales, Partnerships, HR, Events, and Executive Leadership to embed the brand consistently across every major business function.

• Act as a trusted advisor to stakeholders seeking creative solutions while balancing business objectives and brand integrity.

• Influence decision-making and alignment across teams to ensure a cohesive brand experience.

Team Building & Leadership

• Build and lead the future brand and design function as organizational needs evolve.

• Mentor internal team members and external creative partners.

• Foster a culture of creativity, accountability, collaboration, and continuous improvement.

Required Experience

• 8+ years of experience in brand design, creative leadership, visual communications, or a related field.

• 3+ years leading brand strategy, governance, or creative operations functions.

• Proven experience owning and managing a comprehensive corporate brand across multiple channels and stakeholder groups.

• Experience managing, evolving, and scaling global brands across regions and markets.

• Demonstrated success leading large-scale brand transformations or rebranding initiatives.

• Experience managing agencies, freelancers, and creative vendors.

Technical Skills

• Expert knowledge of visual identity systems and brand governance.

• Advanced proficiency in Adobe Creative Suite, Figma, PowerPoint, and digital collaboration tools.

• Strong understanding of digital marketing, web design principles, content systems, and customer experience.

• Experience working with digital asset management platforms and creative workflow systems.

• Working knowledge of AI-enabled creative tools and workflows, with the ability to identify practical opportunities to improve creative efficiency, streamline production, and scale asset development while maintaining brand standards.

Leadership Qualities

• Exceptional project management and organizational skills.

• Strong executive presence and stakeholder management abilities.

• Ability to influence without direct authority across a complex organization.

• Strategic thinker with strong attention to detail and a commitment to design excellence.

• Comfortable operating as both a visionary leader and hands-on contributor.