Barrel is a digital agency that designs, builds, and optimizes e-commerce websites for brands. We work with exciting brands across fashion, beauty, CPG, and home goods. We are a highly collaborative and fully distributed team.
Barrel is looking for a freelance Digital CRO Strategist to collaborate alongside our remote-first team. The ideal candidate has a deep understanding of conversion rate optimization strategies and a proven track record of improving website performance. As a CRO Strategist, you will analyze user behavior, identify conversion barriers, and implement strategies to enhance the overall user experience and increase conversion rates.
Responsibilities:
· Establish KPIs for conversion rate optimization and create a robust A/B testing roadmap for newly launched websites.
· Perform website audits and provide strategic recommendations based on UX best practices and usability standards for existing client websites
· Define, report, and present the performance of website A/B and multivariate testing initiatives to clients
· Develop internal and client-facing POVs, guidelines, and templates for building new websites, tracking performance, SEO and CRO testing
· Consult with clients to develop, articulate, and implement comprehensive SEO strategic plans/roadmap that align with client's overall goals and broader strategies
· Continuously identify new SEO growth opportunities for clients by analyzing existing content architecture, keyword constructs, audits, and data/traffic analysis
· Stay up-to-date with the latest trends and best practices in CRO and digital marketing to continuously improve our services.
· Collaborate with designers, developers, and other stakeholders to implement CRO strategies and ensure seamless integration.
Skills:
Demonstrated experience using website testing tools such as Google Optimize, Adobe Test and HotjarSolid background in creating SEO and CRO roadmaps for both newly launched and established websitesExperience creating and managing reporting/analytics frameworks with Google Analytics and Google Data StudioExperience in presenting strategic plans and performance reporting to clientsAbility to work cross-departmentally and collaborate with UX Design, Web Development and Client Services teams
Experience:
Experience as a CRO strategist or similar role.Strong understanding of conversion rate optimization principles and best practices.Proficiency in using CRO tools such as Google Analytics, Hotjar, Optimizely, Intelligems, Shoplift, VWO, etc.Excellent analytical skills with the ability to interpret data and generate actionable insights.Strong project management skills and the ability to handle multiple projects simultaneously.Excellent communication and presentation skills.Ability to work independently and as part of a team.Experience in UX/UI design is a plus.Minimum of 3 years managing digital strategy and optimization2 + years of experience creating strategic roadmaps and reporting in an agency environment2+ years of experience creating POVs and training both internal and external client teams on CRO and SEO best practices
