Role Overview
Copado is redefining how enterprises deliver software in the age of AI. As we scale Agentia and move toward a consumption-based model, customer adoption, advocacy, and proof are critical to our growth.
The Customer Marketing Manager will play a key role in building and scaling Copado’s Customer Growth Engine—driving adoption, expansion, and customer advocacy across the lifecycle. This role sits at the intersection of Marketing, Customer Success, and Product, ensuring our customers not only succeed, but become our strongest proof in the market.
Key Responsibilities
Customer Growth & Lifecycle Marketing
- Design and execute lifecycle marketing programs across Onboarding, Adoption, and Expansion.
- Partner with Customer Success to drive product usage and engagement.
- Support consumption growth across the delivery lifecycle.
Customer Campaigns (Including 90/6 Program)
- Own marketing execution of key customer initiatives, including the 90/6 upgrade campaign (in partnership with Customer Success), feature adoption campaigns, and release awareness and enablement.
- Goal: Drive customers to the latest versions, increase usage, and unlock value.
Customer Storytelling & Content
- Partner with Product, Product Marketing, Corporate Marketing, and Events to help coordinate, identify, and develop compelling customer-centric narratives aligned to:
- The Agentia platform
- Key use cases
- Industry solutions
Cross-Functional Collaboration
- Work closely with key partners across Customer Success (primary partner), Product Marketing, Product, Advocacy, Demand Generation, and Sales.
- Ensure tight alignment between customer outcomes, marketing messaging, and revenue goals.
Customer Insights & Feedback Loop
- Capture customer insights and feedback to share learnings across Product, Marketing, and Sales.
- Help shape messaging, product roadmaps, and GTM strategy.
Qualifications
- Experience: 5–8+ years in Customer Marketing, Lifecycle Marketing, or Customer Success Marketing within B2B SaaS or enterprise technology.
- Core Skills: Background in customer advocacy and storytelling, with strong cross-functional collaboration.
- Execution: Demonstrated ability to translate customer outcomes into compelling stories, manage multiple stakeholders, and execute programs end-to-end.
Success Metrics
- Customer adoption and engagement metrics
- Expansion and upsell influence
- Number of customer stories and references
- Number of customer story opportunities identified and delivered to Advocacy Marketing
- Contribution to pipeline (via advocacy)
- 90/6 campaign performance (upgrade rates)
What Great Looks Like
- Strong partnership with Advocacy Marketing to surface customer success stories and champions.
- A consistent flow of high-quality customer proof opportunities.
- Increased product adoption and usage.
- A clear linkage between customer marketing and revenue impact.
Strategic Impact
This role directly supports:
- Customer expansion and retention
- Agentia adoption and usage growth
- Sales pipeline through customer proof
- Category credibility in the market
Benefits
Copado offers a comprehensive benefits package, which includes:
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) Plan
- Paid Time Off
- Wellness Perks
Copado is Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Copado does not accept unsolicited headhunter and agency resumes. Copado will not pay any third-party agency or company that does not have a signed agreement with Copado.
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