About the role
As Community Marketing Specialist, you'll own the development of Pear Suite's Community Health Worker (CHW) community across the entire customer lifecycle, from acquisition and activation to retention and engagement. You'll collaborate closely with Product, Customer Success, and Sales to create meaningful experiences for CHWs, the community-based organizations (CBOs) they work within, and the payers and healthcare organizations we partner with.
What you'll do
Community Growth & Acquisition
- Develop and execute acquisition strategies across organic, referral, partnership, influencer sourcing, and paid channels
- Grow strategic segments aligned with business priorities, including Community Health Workers (CHWs), community-based organizations (CBOs), payers, and healthcare organizations
- Manage CHW sourcing initiatives and optimize acquisition performance through data-driven insights
- Monitor market trends, competitor activity, and community health behaviors to continuously improve acquisition strategy
Customer Engagement & Lifecycle Marketing
- Partner with Marketing Communications to build and optimize activation, education, and retention strategies across the CHW journey
- Manage CRM lifecycle campaigns in HubSpot to onboard, activate, educate, and re-engage CHW customers
- Develop community initiatives that activate ambassadors through webinars, newsletters, events, and educational campaigns
Meaningful Social Media Content
- Partner with Communications on creative social media strategies that support community growth and engagement
- Co-create CHW-focused campaigns across acquisition, education, and activation, leveraging compelling community storytelling across social channels
- Align community initiatives, CRM lifecycle campaigns, and social media content to maximize CHW engagement and business impact
Cross-Functional Collaboration
- Collaborate with Product, Engineering, and Customer Success to channel community feedback into product improvements and meaningful new features
- Produce community insights, reports, and recommendations to support business decisions
Qualifications
Required Qualifications
- Minimum 3-4 years of experience in community management, influencer marketing, CRM, or growth marketing. Experience building community in music, entertainment, hospitality, or for national consumer brands like Starbucks is a plus.
- Strong understanding of influencer marketing, social media platforms, and community engagement strategies
- Hands-on experience with HubSpot, including CRM, lifecycle marketing, email marketing, and reporting
- Data-driven mindset, with the ability to translate insights into actionable recommendations
- Strong oral presentation and communication skills
- Super-agile, self-motivated, and capable of working remotely with limited oversight
- Passion for community health, impact, artificial intelligence, and digital marketing
- Share an ambition for building cultures, movements, and brands you can be passionate about
- Bachelor's degree required in related fields
Preferred Qualifications
- Familiarity with the tools we use: Slack, Google Workspace, Claude, Adobe, and Canva
- Familiarity with community health or social determinants of health (SDOH) landscape
- MBA or degree in Business, Advertising, or Marketing
Benefits and Perks
- A mission driven culture that values innovation, collaboration and growth
- Equity: participation in an early-stage company
- Fully Remote
- Unlimited PTO
- Comprehensive Health, dental, and vision insurance
- Health and Wellness Stipend
- Tech Stipend
- Co-working Stipend
- Education and professional development allowance ($1,500 annually)
- Home office setup stipend
Compensation
- The salary range for this role is $80,000-$95,000.
Compensation Range Disclosure
Pear Suite posts broad salary bands to support pay transparency. The range listed above represents the full compensation band for this role.
While the full band is shown, actual offers within this band are based on a candidate's experience, skills, and internal pay equity. Only a small number of candidates, typically those with highly specialized and directly relevant experience, are placed near the top of the range. Most new hires will fall below the top of the band to allow for long-term progression and growth within the role.
Pear Suite is a fully remote organization so compensation may be adjusted upward for candidates residing in higher-cost labor markets. These geographic adjustments are not reflected in the posted range.
