Commercial Lead, UK & International Expansion - Eat JUST

We’re looking for a highly resourceful, execution-focused Commercial Lead to build and scale our UK presence from the ground up, while also supporting expansion into new European markets through partner activation and enablement.

This is not a traditional sales role. In the UK, you will have direct commercial ownership – launching and growing the business for Just Egg and Just Meat, building customer relationships, and driving revenue.

Across the rest of Europe, your role is to activate and support market entry with identified (or in-progress) partners. You will act as the central liaison and operator, ensuring partners have everything they need to evaluate, launch, and grow in their markets.

If you’re someone who thrives in ambiguity, moves fast, and knows how to make progress without a playbook, this role is built for you.

What You’ll Do

Build & Grow the UK Market (Direct Ownership)

• Own commercial execution in the UK, with near-term focus on launching and scaling Just Egg and Just Meat.
• Open doors with retailers and foodservice operators to close new business.
• Take accounts from first conversation through sampling, launch and ongoing expansion.
• Get hands-on with launches—sampling, training, early customer support, and problem-solving in real time.
• Partner closely with Marketing to execute programs that drive sustained in-market success.

Activate New European Markets (Partner-Led Execution)

• Support expansion into Europe by activating and enabling identified (or in-progress) partners (e.g., Netherlands and beyond)
• Work with partners to understand what’s needed to evaluate and launch successfully—across product, pricing, supply chain, regulatory, and go-to-market.
• Serve as the central liaison between partners and US HQ, coordinating across R&D, Operations, Sales, and Marketing to deliver required inputs (e.g., specs, samples, positioning, pricing)
• Project manage market entry efforts end-to-end – driving timelines, aligning stakeholders, and ensuring follow-through on all sides.
• Remove blockers, maintain momentum, and ensure partners have what they need to move from exploration to execution.

Make Things Happen Without a Playbook

• Manage multiple opportunities at different stages simultaneously.
• Use judgment to prioritize what’s worth pursuing vs. what’s not.
• Translate market and partner feedback into clear, actionable next steps internally.
• Represent the company externally with credibility, responsiveness, and urgency.

What You’ll Bring

• A scrappy, operator mindset—you’re comfortable figuring things out as you go and don’t wait for perfect direction.
• Experience in sales, business development, or commercial roles within food, foodservice, or CPG (ideally plant-based).
• Strong bias for action—you move quickly, follow through, are comfortable asking questions and push for clarity when needed.
• Ability to operate across both selling directly and cross-functional coordination.
• Solid commercial instincts—you can quickly assess viability and risks early.
• Strong communication skills and ability to work across functions and with external partners.
• Comfort acting as the connective tissue between partners and internal teams.
• Strong organization skills with ability to manage multiple stakeholders and keep complex workstreams moving.
• Regular domestic travel with willingness to travel up to 20% internationally without restrictions.

Why This Role

• Opportunity to own a market end-to-end (UK) while helping bring new ones online across Europe.
• High ownership and direct exposure to senior leadership.
• Fast-moving, high-impact environment where execution matters more than process.
• The chance to help scale a category-defining food company internationally.