what is CRED?
CRED is an exclusive community for india’s most trustworthy and creditworthy individuals, where the members are rewarded for good financial behavior.
CRED was born out of a need to bring back the focus on a long lost virtue, one of trust, the idea being to create a community centered around this virtue. a community that constantly strives to become more virtuous in this regard till they finally scale their behavior to create a utopia where being trustworthy is the norm and not the exception. to build a community like this requires a community of its own; a community special in its own way, working towards making this vision come true.
here’s a thought experiment: what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner? answer: you get something close to what we have at CRED; CRED just has it better.
You’ll play a pivotal role in leading CRED's partner ecosystem across products, becoming the face of CRED to some of India’s top consumer brands. You will lead high-stakes partnerships, drive product adoption, and enable new growth through strategic merchant alliances. As a core part of the merchant-led growth (mlg) strategy, you’ll shape how millions engage with CRED.
what you’ll own
driving acceptance of CRED payment instruments (upi, credit/affordability) with a sole focus of offering convenience for CRED members
hunt, build and manage high-impact brand partnerships across categories relevant to CRED members
drive meaningful member value through differentiated rewards, offers, privileges, and experiences
work closely with internal cross-functional teams including product, growth, marketing, operations, and design to execute partnership initiatives successfully
support the integration of rewards and merchant constructs across key product journeys and platform surfaces
drive day-to-day partner management including execution, campaign launches, reporting, issue resolution, and performance tracking
identify growth opportunities within existing partnerships and help scale high-performing constructs
leverage consumer insights, transaction intelligence, and market understanding to identify relevant partnership opportunities
ensure strong execution quality, partner experience, and member relevance across all initiatives
what we’re looking for
4+ years of experience in partnerships, business development, merchant growth, enterprise sales, category or account management within consumer internet, fintech, commerce, loyalty, or digital businesses
experience managing and growing brand or merchant partnerships with measurable business outcomes
understanding of consumer and merchant ecosystems across categories such as fashion, travel, food delivery, lifestyle, entertainment, retail, or digital services
experience working cross-functionally with teams across product, marketing, operations, growth, analytics, or business functions
strong ownership mindset with the ability to execute independently in fast-paced and evolving environments
good business and commercial understanding with the ability to structure mutually valuable partnerships
strong communication, relationship management, and stakeholder management skills
comfort working with performance metrics, business data, and consumer insights to drive decisions and optimize outcomes
