Associate Director, Digital Marketing - BridgeBio

Mavericks Wanted

When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on
 
In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. 
 
Together we define white space, push boundaries and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma.

What You'll Do

We are seeking an experienced marketing leader to work on digital strategy and performance analytics within the commercial organization. This role will aid in the development and implementation of integrated digital marketing programs, work to optimize media spend for impact, and be responsible for delivering insights and reporting that influence strategy and ROI. This role will report to the Director, Digital Marketing.

Responsibilities

• Work with the director of digital marketing to define and lead the enterprise-wide digital marketing strategy in alignment with the brand, commercial, and business goals
• Guide the evolution of marketing performance reporting infrastructure
• Define and track owned channel KPIs using tools like Google Analytics, Marketo, Search Console, and others
• Regularly test and optimize content and UX based on performance data and behavioral insights
• Provide actionable insights through dashboards, campaign reports, and business reviews
• Work with analytics to identify measurement goals and align KPIs
• Track performance metrics & summarize key insights back to brand teams
• Collaborate across the digital marketing team and the media agency to optimize campaign performance on an ongoing basis
• Establish best practices, workflows, and governance models to ensure scale and efficiency

Where You'll Work

This is a hybrid role and requires in-office collaboration 2x per week in our San Francisco Office and 1x per week in our Palo Alto office.

Who You Are

• 8–12+ years of experience in digital marketing, performance media, and marketing analytics; healthcare or biopharma industry experience is a plus
• Strong understanding of digital media channels, data strategy, customer journey mapping, and MarTech
• Proven track record of translating insights into successful strategic initiatives
• Experience with tools like Google Analytics, Tableau/Power BI, Salesforce, Marketo, or other CRM/CMS platforms
• Excellent communication, leadership, and project management skills

Rewarding Those Who Make the Mission Possible

We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return. 

Financial Benefits:

• Market leading compensation 
• 401K with 100% employer match on first 3% & 50% on the next 2%
• Employee stock purchase program
• Pre-tax commuter benefits
• Referral program with $2,500 award for hired referrals

Health & Wellbeing:

• Comprehensive health care with 100% premiums covered - no cost to you and dependents
• Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions)
• Hybrid work model - employees have the autonomy in where and how they do their work 
• Unlimited flexible paid time off - take the time that you need
• Paid parental leave - 4 months for birthing parents & 2 months for non-birthing parents
• Flex spending accounts & company-provided group term life & disability 
• Subsidized lunch via Forkable on days worked from our office

Skill Development & Career Paths:

• People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
• We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching
• We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities