We are seeking an Associate Product Marketing Manager to join our growing Product Marketing team to support Articulate’s go-to-market strategy!
In partnership with the Sr. Manager of Core Product Marketing, this person will do foundational product marketing work such as run release marketing, support event execution, analyze competition and partner with product, marketing and sales stakeholders to deliver business results across a variety of other projects. The ideal candidate is someone who can bring a strong foundation of B2B product marketing to the role and is looking to grow, learn, and take on more responsibility over time.
What You'll Do:
Build foundational product marketing processes through supporting projects such as: go-to-market strategy, persona research, segmentation, messaging and much more.
Manage cross-functional projects, such as our quarterly product releases - bringing together key stakeholders, helping to define audience and messaging
Perform research on Articlate’s market, customers and competitors - uncovering trends, competitor details and compelling events to incorporate into go-to-market plans.
Support product and feature launches, working in collaboration with integrated marketing, product, content and creative teams to execute multi-channel launches that effectively drive customer acquisition and retention.
Help with strategy and execution of physical and virtual events with project management, messaging, content and insights.
Contribute to assets for our revenue generation teams throughout the sales and customer success process (e.g pitch decks, brochures, sales sheets, battlecards, etc.).
What You Should Have:
2+ years in product marketing or related roles such as marketing, product management, or management consulting. B2B SaaS experience is a plus.
Organized and detail-oriented: Strong project management skills, with the ability to juggle multiple projects
Entrepreneurial: Self-starter with a positive, get-it-done mindset
Fast learner: Open to picking up new skills and quickly adapting to unstructured, ambiguous situations
Strong communicator: Able to adapt your communication to best reach your audience, both for internal audiences and customer-facing messages
Collaborative: Ability to build relationships and partner effectively with internal and external stakeholders at all levels
Data-orientation: Ability to synthesize qualitative and quantitative research to make informed business decisions
Bachelor’s degree required
