Area Manager - Insomnia Cookies
View Company Profile- Job Title
- Area Manager
- Job Location
- Fort Worth TX (Magnolia Ave)
- Job Description
- POSITION OVERVIEW:The Area Manager oversees 3–6 bakeries and acts as a multi-unit operational leader responsible for profitability, operational consistency, talent development, and brand standards across their region.This role functions as a field operations strategist and hands-on coach. Area Managers balance data-driven oversight with in-store leadership, ensuring each bakery delivers strong financial performance while maintaining Insomnia’s operational excellence.Success in this role is measured using the same performance lens as district leadership: revenue growth, labor efficiency, COGS control, EBITDA contribution, and operational scorecards.Financial & Operational Ownership
- Analyze weekly performance scorecards and identify improvement opportunities
- Drive revenue growth, labor efficiency, and cost control initiatives
- Audit inventory, shrink, and yield performance
- Lead P&L reviews and margin improvement strategies
- Standardize best practices across all bakeries
Leadership & Talent Development- Recruit, develop, and retain strong BOM and ABOM talent
- Maintain succession pipeline for future leaders
- Conduct coaching sessions, leadership training, and career development planning
- Hold bakery leadership accountable to operational standards
- Foster consistent regional culture and employee engagement
Multi-Unit Operations Oversight- Conduct site audits and performance walk-throughs
- Ensure SOP execution across bakeries
- Coordinate scheduling frameworks and coverage planning
- Oversee equipment, maintenance, and capital priorities
- Support new bakery openings and operational rollouts
Cross-Functional Collaboration- Partner with corporate teams (Finance, HR, Supply Chain, IT)
- Provide field insight into operational programs
- Support technology and systems rollouts
- Communicate regional performance trends upward
Crisis & Coverage Leadership- Step into bakery leadership during emergencies
- Lead root-cause problem solving during operational disruptions
- Develop contingency plans for peak periods
WHAT SUCCESS LOOKS LIKE- All bakeries consistently meet or exceed performance targets
- Strong revenue and margin growth across region
- Labor and COGS variances trending downward
- High retention and development of future leaders
- Clean operational audits and strong guest experiences
- Region operates with consistency, accountability, and scalability
QUALIFICATIONS & EXPERIENCE- 5+ years restaurant/retail operations leadership
- Strong P&L and financial acumen
- Experience coaching managers and developing leaders
- Ability to travel regionally and provide hands-on support
- Operational analytics and problem-solving mindset
- High accountability leadership style
SWEET POSITION PERKS- Competitive base + performance bonus
- Comprehensive benefits package
- Leadership growth opportunities
- Regional impact and visibility
- Free cookies (obviously)
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Insomnia Cookies Company Size
Between 1 - 10 employees
Insomnia Cookies Founded Year
2003