MotiveMetrics

Palo Alto, CA

MotiveMetrics Account Structure Optimization and Management Platform creates the optimal paid search environment guaranteeing the best ads show against targeted search queries. Powered by artificial intelligence and machine learning, our platform dynamically creates and manages account structures, identifies and deploys new keywords, and generates winning ad copy automatically and at scale. A high-throughput multivariate testing methodology is incorporated in the platform for continuous learning and insights. We deliver improved advertising and marketing programs with a measurable ROI.