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Hue.

Boston, MA

Hue helps brands and retailers embed TikTok-style shoppable videos on their e-commerce websites to give customers confidence to add to cart. 88%+ of customers seek videos of people trying products (i.e. social proof) before purchasing them. Using Hue’s shoppable UGC video technology, 20+ brands like Credo Beauty, Live Tinted, 111Skin, and more have achieved a 23% increase in sales, 35% increase in conversion and a 40-50% higher ROAS with Hue UGC. Hue’s comprehensive UGC video solutions allow brands and retailers to showcase authentic video reviews, application videos and tutorials on their e-commerce websites, ads and social channels.

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Company Details

Founded

2021

Employees

Between 10 - 50 employees

Raised

$4,650,000

Headquarters Location

Boston, MA

Public

No

Acquired

No

CEO

Janvi ShahJanvi Shah

Founders

Sylvan Guo
Sylvan Guo
Janvi Shah
Janvi Shah
Nicole Clay
Nicole Clay

Company Collections

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Hue. Headquarters Location

1 Washington Mall #1272, Boston, MA 02108

Total Amount Raised: $4,650,000

Hue. Funding Rounds

  • Seed

    $4,500,000

    Seed Investors

    Fika Ventures
    Underscore VC
    Glasswing Ventures
    The MBA Fund
    Courtyard Ventures
    Phoenix Fund
    Heirloom Fund
  • Grant

    $150,000

    Grant Investors

    Google for Startups
Funding info provided by Diffbot.

Hue. Reviews

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