Great Workflow

Cambridge, MA

Intelligent CRM: Transforming CRM from Productivity to IntelligenceGWF is an AI driven customer management platform. We are developing an AI layer using machine learning and big data for improving sales rep productivity. Our platform will help companies hit their growth goals faster without spending substantially more on sales and marketing. We are targeting the following areas:1. Identify… · More ideal customer profiles and segments2. Lead scoring based on behavior and fit to prioritize sales efforts3. Build a smart ‘To Do’ list for Sales team4. Automate manual activity like research, setting up rules-based workflows and updating CRM data5. Target customer segments with personalized content and campaigns