Yotme

Boston, MA

Yotme is an events-driven, network powered, CRM used by brands and nonprofits to turn attendee data into actionable marketing intelligence. Brands and nonprofits spend billions of dollars annually on experience marketing without collecting the meaningful and actionable data, while the real life social experiences of people are being diluted, rather than enhanced by technology. Yotme combines a data-gathering member network with an intelligence-generating CRM, to attribute marketing spend to customer conversion and put the “relationship” back into CRM. “We believe that by putting the relationship back into CRM, that we can bring people together via enhanced social experiences and nurture an ever increasing society of people, brands and nonprofits who strive to combine commercial viability with social responsibility.” (Barry Hinckley - Yotme Founder)