DOSSIER · UPDATED 18 NOV 2025

Hue.

Hue helps brands and retailers embed TikTok-style shoppable videos on their e-commerce websites to give customers confidence to add to cart. 88%+ of customers seek videos of people trying products (i.e. social proof) before purchasing…

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Founded
2021
Headcount
8
Open roles
0
Last raised
Seed · $5M
SECTION I · THE BRIEF

Inside Hue.

Brief #90886Updated 18 NOV 2025BOSTONSOFTWARE COMPANIESSEED
Employbl Dossier

Hue.

Hue helps brands and retailers embed TikTok-style shoppable videos on their e-commerce websites to give customers confidence to add to cart. 88%+ of customers seek videos of people trying products (i.e. social proof)…

Founded
2021
Headcount
8
Open roles
0
Last raised
Seed · $5M
Section II · Premium ProfileMembers only
  • 01Engineering interview process at Hue.Locked
  • 02Tech stack & infrastructure choicesLocked
  • 03Culture & day-to-day work styleLocked
  • 04Why join now vs. 6 months from nowLocked
  • 05Hiring focus & open headcount by teamLocked
  • 06Comp philosophy and band contextLocked
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LEADERSHIP

Founders & key people

Janvi ShahJanvi Shah
Nicole ClayNicole Clay
Sylvan GuoSylvan Guo
OPEN ROLES

Hiring at Hue.

No open roles listed right now. Check back soon or search all jobs →

FUNDING

Capital raised

Total Amount Raised: $4,650,000

Hue. Funding Rounds

  • Seed

    $4,500,000

  • Seed

    $4,500,000

    Seed Investors

    Fika Ventures
    Underscore VC
    Glasswing Ventures
    The MBA Fund
    Courtyard Ventures
    Phoenix Fund
    Heirloom Fund

  • Grant

    $150,000

  • Grant

    $150,000

    Grant Investors

    Google for Startups
Funding info provided by Diffbot.
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Hue.'s Industries

LOCATIONS

Where they work

Hue. Headquarters Location

1 Washington Mall #1272, Boston, MA, 02108

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