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Gooten is an automated fulfillment and store operations solution for fast growing-online stores. It combines a powerful, multi-channel order management system with a high quality, managed network of manufacturers and service providers to ensure each order from your store is processed, produced, and shipped as efficiently and reliably as possible. Today, Gooten allows to create, manage, and fulfill unlimited versions of over a hundred different product types any way you’d like, with built-in integrations to platforms and marketplaces like Shopify, Etsy, and WooCommerce — or build advanced customer experiences (like personalization or on-demand product design) through our industry-leading Gooten API. Whether they’re outgrowing their in-house provider’s limited production capacity, drowning in the complexity of managing multiple vendors and channels, or simply need a more powerful technical infrastructure for their custom buying experience, thousands of successful stores turn to Gooten every day to help them handle their growing pains.

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Between 100 - 200 employees



Headquarters Location

142 W 57th St, New York, NY 10019






Micah Smith


Brian Rainey
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Funding Rounds


May 2018


February 2016


February 2015


April 2014

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