Senior Product Marketing Manager

Superside is an always-on design company that delivers great design at scale to Enterprise teams—from everyday production design work to large-scale strategic design solutions. Trusted by 3,000+ businesses including…

Location: Toronto
Company size: 200–1,000
Posted: Yesterday
Via: Lever

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Senior Product Marketing Manager - Superside

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Job Title: Senior Product Marketing Manager
Job Location: Toronto
Job Listing URL: https://jobs.lever.co/superside/1c28de6b-e95d-463d-9153-c2f9ffb5be1e
Job Description: Superside is hiring a Senior Product Marketing Manager to shape how we bring our platform, AI capabilities, and creative services to market.

You'll define our positioning, lead go-to-market strategy, and equip our commercial teams with the messaging and tools they need to win. Success looks like clear differentiation, impactful product launches, and a compelling story that drives adoption and growth.

What you’ll do

Lead go-to-market strategy for new products, services, and major feature launches.

Own positioning and messaging across Superspace, AI capabilities, and creative service offerings.

Develop messaging frameworks that create consistency across Marketing, Sales, Product, and Customer Success.

Build sales enablement assets including battlecards, pitch decks, objection handling, and competitive intelligence.

Partner with Product to shape launch plans, roadmap communications, and customer-facing narratives.

Conduct market, customer, and competitive research to strengthen positioning and identify growth opportunities.

Collaborate with Marketing to develop integrated campaigns rooted in strong product storytelling.

Define and evolve Superside's category narrative at the intersection of AI and creative services.

Measure the impact of product marketing initiatives through adoption, pipeline, revenue, and launch performance.

Use AI tools to improve research, content creation, and go-to-market execution.

What you’ll need to succeed

5+ years of experience in Product Marketing within B2B SaaS, AI, or technology companies.

Proven experience leading end-to-end go-to-market launches for products or services.

Strong expertise in positioning, messaging, and category development.

Experience creating sales enablement assets that improve commercial performance.

Strong understanding of enterprise buying journeys and multi-stakeholder sales cycles.

Excellent written and verbal communication skills with the ability to simplify complex concepts.

Analytical mindset with experience translating market, customer, and competitive insights into strategy.

Comfortable working cross-functionally across Product, Marketing, Sales, and Customer Success.

Experience marketing AI-powered products or using AI tools as part of your workflow.

Experience in creative technology, design software, or marketing platforms is a plus.