Senior Brand Manager

Exploding kittens is a card game for people who are into kittens, explosions, laser beams, and sometimes goats. Exploding kittens was founded in 2015 by Elan Lee, Matthew Inman (The Oatmeal), and Shane Small.

Location: Los Angeles, CA
Company size: 50–100
Posted: 5d ago
Via: Lever

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Job listing · Posted 06 NOV 2026

Senior Brand Manager

Exploding Kittens LLC· Los Angeles, CAView company profile

Job title: Senior Brand Manager
Job location: Los Angeles, CA
Job listing URL: https://jobs.lever.co/explodingkittens/68b6ddd4-8170-4cf2-96e8-bf9221f1c590
Job description: The Senior Brand Manager helps shape and evolve the Exploding Kittens’ franchise distinct brand identity across games, campaigns and new product lines. This role is the internal owner of all things Exploding Kittens. They partner closely with cross-functional teams, drive revenue through creative marketing and product development strategies, are confident with using research and data implementation for informed (but boundary-pushing) decision-making, and excited about leading out-of-the-box licensing initiatives.

The Senior Brand Manager understands the mass market, loves games, wants to build communities, respects the brand EK has built over the past decade and is ready to take it into the next 10 years. They embrace the start-up-mentality and are comfortable creating processes and resource planning.

Humble, hungry, and people-smart, they put the team's success first. They bring a growth mindset and a commitment to continually developing their craft and evolving as a leader.

WHAT YOU'LL DO

Shape the long-term vision and brand architecture of the Exploding Kittens franchise by developing a multi-year strategy, portfolio management, brand playbooks and guidelines.

Develop and be accountable for brand and go-to-market campaigns to increase awareness, grow consumer reach and turn casual players into loyal fans (partner with Marketing for execution).

Use consumer, cultural, and market insights to hone brand strategy and inform new product development.

Manage the numbers; costing, pricing, P&L, inventory, and profitability and partner with Marketing to plan EK campaign spend within Marketing budget. .

Serve as point of contact for licensing and brand partnership opportunities, incl. project approvals

Partner and travel with Sales and Marketing for activations and retailer-specific programs and events.

WHAT YOU'll BRING

5+ years in brand management

Experience in refreshing and evolving brands; navigating growth, maturity, and category expansion while protecting and strengthening the core identity.

Track record of successful launches for high-growth CPG brands that are built with the consumer in mind

Strong commercial knowledge, business acumen and ability to create or leverage P&L, forecasting, retail sell-in and sell-through data

Demonstrable ability to translate strategic direction into bold and original execution.

Analytical, and comfortable with turning insight into creative briefs

Deep understanding of consumer behavior and cultural trends

Exceptional communicator; comfortable in fast-paced, collaborative, iterative environments.

Based in Los Angeles, CA.